You are here

What can I do with a major in broadcasting and mass communication?

Additional Navigation

Examples of where alumni in your major are working

Companies:
Brentwood Communications, International
NBC Universal, Inc.
Clear Channel Radio

Titles:
Sports Reporter
Videographer
Executive Producer

Search for employers hiring graduates in your major

Employers in NY: 11,334
Employers in US: 169,011

 

Explore the numerous career fields related to your major

Television

Areas

Programming
Producing
Promotion
News Reporting
News Producing
News Videography
Sportscasting
Weather Forecasting
Anchoring
Editing
Directing
Casting
Research
Management
Sales
Public Relations

Employers

Major networks
Local commercial television stations
Public television stations
Cable television
Private production companies
Government
Business corporations

Information/Strategies

Participate in campus media including student television and radio stations.
Seek part-time or volunteer opportunities with independent production companies.
Complete practicums at local television stations and internships at local or national television stations, networks, or cable systems.
Join student broadcasting organizations.
Develop excellent writing, reporting, researching, and editing skills.
Volunteer to announce sporting events on campus or at local high schools.
Consider taking courses in political science, economics, sociology, or any applicable field for news broadcasting careers.
Read trade publications.
Be willing to start in smaller markets and work your way up the ladder. Professionals often move frequently for career advancement.
A greater number of opportunities exist in larger cities.

Radio

Areas

News
Programming
Production
Promotion
Management
Announcing
Research
Sales

Employers

National networks
National public radio
Digital stations
State or regional networks
Major, medium, and small market stations
Local commercial stations and groups

Information/Strategies

Work at the student radio station. Join radio or music organizations on campus.
Complete an internship at a station.
Announce sporting events for your university.
Host music programming for parties and social events.
Coordinate, program, and promote musical events.
Gain performance experience through music, drama, or public speaking.
Create a demonstration tape to be used as a sample of vocal and speaking talent.
Enhance public speaking skills by practicing with a handheld recorder.
Radio job markets are known to fluctuate, be prepared to weather the changes.

Internet

Areas

Webcasting
Podcasting
Web Design/Development
Website Maintenance
Management
Administration
Sales and Marketing

Employers

Internet based companies (e.g. Yahoo, Google, etc.)
Companies specializing in webcasting services and technology
Businesses in a variety of industries
Colleges and universities
Nonprofit organizations

Information/Strategies

Gain experience in computer and internet technologies.
Learn how to design websites.
Become familiar with a variety of languages and software packages on various platforms.
Seek certifications in networking, website design, or related areas.
Volunteer to create or maintain websites for student organizations or local nonprofits.
Assist in campus webcasts if possible.

Video Production

Areas

Directing
Management
Production
Writing
Post-Production/Editing
Videography

Employers

Freelance or private video production companies or videographers
Large corporations
Universities and colleges
Post-production companies
Professional associations
Non-profit organizations

Information/Strategies

Obtain entrepreneurial knowledge and experience through starting a small business or taking business courses.
Volunteer to do video editing/production for campus videographers or television stations.
Gain contacts in the specific industry of interest (e.g. develop relationships with wedding photographers in order to build wedding videography business).
Enter video contests.
Cultivate artistic talents.

Education

Areas

Broadcast Management
Production
Journalism
Script Writing
Mass Communications
Media Arts
Digital Communications

Employers

Colleges and universitites
Technical schools
Public and private high schools

Information/Strategies

Obtain a Ph.D. for college and university teaching opportunities.
Obtain state teacher certification for high school teaching opportunities. You will need certification to teach additional subjects such as foreign languages, English, theater, social studies, or art.
Volunteer to assist local high school students with productions.
Actively participate in campus radio, television, or theatrical organizations.

General information and strategies

  • Internships are crucial for breaking into the field of electronic media and broadcasting. Complete several internships if possible.
  • Develop excellent computer and technical skills, especially internet proficiency and knowledge.
  • Seek opportunities for experience in any performance situation such as drama, debate, public speaking, music, or athletics in order to demonstrate talent as well as ability to handle pressure.
  • Demonstrate curiosity, confidence, assertiveness, creativity, initiative, organizational skills, competitive spirit, enthusiasm, persistance, and diplomacy.
  • Display appropriate talents for public performance and appearance such as sense of humor, verbal and written communication skills, imagination, showmanship, and an outgoing personality.
  • Consider shadowing or informational interviews as a means through which to gain informatin, develop contacts, build mentoring relationships, and gain entry into a competitive field.
  • Be willing to start at the bottom doing entry level tasks before moving up to larger markets or organizations.
  • Understand that geographic flexibility and a willingness to relocate are important in finding job opportunities.
  • Study all aspects of the industry and stay up-to-date through continuing education or training.