Personal Branding and LinkedIn

Having a positive online brand is crucial to your job search. Employers Google you and look at your online presence through LinkedIn, Twitter, Instagram, Facebook and other sites when recruiting and making hiring decisions. 

A recent report found that 92% of employers use social media to recruit talent and 73% have hired a candidate identified or discovered through social media. If a prospective employer is unable to find you online, they may pass on your application. Your online brand lets employers learn more about your character, skills and experience.

Get Started with LinkedIn

Create your free LinkedIn account to start strategically building a positive, professional online presence. See our overview below and visit LinkedIn for Students to optimize your profile and utilization of the tool.

Fundamentals for your LinkedIn Profile
  • Add a professional profile photo
  • Create a headline
  • Write a summary about yourself
  • Add SUNY Oswego to your education
  • Add your experiences and descriptions for each role
  • Add skills
  • Add courses, honors, awards, publications, community service
  • Have recommendations from people you work or have worked for/with
So what do I actually do on LinkedIn?

LinkedIn is an online service that allows users to manage their brand and professional identity, build and maintain their professional network from the 706 million+ members, and access employer insights, company profiles, opportunities, and more.

  • Make Connections - professors, staff, classmates, current and former supervisors and coworkers, family, friends, acquaintances
  • Find and contact SUNY Oswego alumni
  • Follow companies and organizations that are relevant to your industry or of interest to you
  • Learn new skills through taking LinkedIn Learning courses, free to you as a SUNY Oswego student/alumni
  • Join and engage with LinkedIn groups, like SUNY Oswego Career Services
  • Share career updates, insightful articles from within your industry, and even your own thoughts on trends or topics within your industry
  • Search for and apply to internships and jobs
  • View LinkedIn’s Salary Insights

Digital Dirt

For assistance with assessing your current online presence, building your LinkedIn, developing your personal brand and more, make an appointment

Learn more and make an appointment

Meet with a Career Coach

After meeting with a Digital Dirt intern, for further LinkedIn and branding assistance schedule a follow-up meeting with a Career Coach.

Make an Appointment