Personal Branding and LinkedIn

Having a positive online brand is crucial to your job search. Employers Google you and look at your online presence through LinkedIn, Twitter, Instagram, Facebook and other sites when recruiting and making hiring decisions. 

It is important to regularly review and manage your online presence to ensure that the content found by hiring managers leaves them with the best view of you and your brand. When you review your online presence to ensure that all representations of you are positive and appropriate, we call it conducting your own Digital Dirt Dig!  

Get Started with LinkedIn

To start building a positive, professional online presence with LinkedIn, create your account for free, book an appointment to take a headshot using our LinkedIn Photo Studio, and see our overview below of other ways to optimize your profile and utilization of the platform.  In the meantime, check out these videos!

Using LinkedIn to Power Up
Rock Your (LinkedIn) Profile

Fundamentals for your LinkedIn Profile
  • Add a professional profile photo
  • Create a headline
  • Write a summary about yourself
  • Add SUNY Oswego to your education
  • Add your experiences and descriptions for each role
  • Add skills
  • Add courses, honors, awards, publications, community service
  • Have recommendations from people you work or have worked for/with
So what do I actually do on LinkedIn?

LinkedIn is an online service that allows users to manage their brand and professional identity, build and maintain their professional network from the 706 million+ members, and access employer insights, company profiles, opportunities, and more.

  • Make Connections - professors, staff, classmates, current and former supervisors and coworkers, family, friends, acquaintances
  • Find and contact SUNY Oswego alumni
  • Follow companies and organizations that are relevant to your industry or of interest to you
  • Learn new skills through taking LinkedIn Learning courses, free to you as a SUNY Oswego student/alumni
  • Join and engage with LinkedIn groups, like SUNY Oswego Career Services
  • Share career updates, insightful articles from within your industry, and even your own thoughts on trends or topics within your industry
  • Search for and apply to internships and jobs
  • Reach out to recruiters - check out this helpful article

Visit the Resource Center

Meet with a Career Peer Intern in our Resource Center for assistance with creating or improving your LinkedIn profile, learning how to use LinkedIn for networking and personal branding, and more.


Meet with a Career Coach

After meeting with a Career Peer Intern, for further LinkedIn and branding assistance, schedule a follow-up meeting with a Career Coach.

Make an Appointment