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School of Business
Napatsorn (Pom) Jiraporn
Associate Professor, Marketing
Contact
210 Rich Hall
315.312.6627
315.312.5440
napatsorn.jiraporn@oswego.edu

Napatsorn (Pom) Jiraporn received her Ph.D. in Marketing from Binghamton University, and MBA from Virginia Tech. Appointed in 2014, Dr. Jiraporn teaches courses in marketing principles and advertising & promotion. Her research interests include consumer behavior, judgment and decision making, adoption of new technology, goal pursuit, cross-cultural marketing, branding, food consumption, exercise behaviors, marketing-HR interface, and marketing-finance interface.