Faculty profile

Napatsorn (Pom) Jiraporn received her Ph.D. in Marketing from Binghamton University, and MBA from Virginia Tech.  Appointed in 2014, Dr. Jiraporn teaches courses in marketing principles and advertising & promotion.  Her research interests include consumer behavior, judgment and decision making, adoption of new technology, goal pursuit, cross-cultural marketing, branding, food consumption, exercise behaviors, marketing-HR interface, and marketing-finance interface.