Geosocial Media: The Web Goes Hyperlocal

The fastest-growing digital communication phenomena are location-based geosocial media and augmented reality. Geosocial platforms like Foursquare, Gowalla and SCVNGR find users checking in, connecting and exchanging information about sites from bars to beaches, cafes to college campuses. Even the biggest social media player is involved with the launch of Facebook Places. Augmented reality applications like Layar and Yelp provide additional layers of user-provided information projected onto the world around you.

This presentation will look at some top geosocial and AR applications, factors driving (or not driving) adoption and how higher education is (or could be) taking advantage of this exciting new world.