Strategic Communication MA

Communication is constantly evolving with ever-changing technical and business trends. That's why our faculty experts have developed a master's in communication with three tracks. Each track is specifically designed to focus on the needs of today's communication platforms and tactics.

Quick Facts

Rolling Admission Apply Anytime

You Can Start Fall, Spring or Summer

Delivery Option Main Campus, Online

Cost Per Credit Hour $462

Credit Hours 34

Estimated Completion Time 2 Years

Overview

The strategic communication program heightens your understanding and skills in developing effective and appropriate messages to create change, solve problems and influence others. You will improve your personal and professional goals by enhancing communication competency in media, health and/or organizational contexts.

Tracks

Organizational Communication (Online option available) *

This concentration investigates how various communication functions, message design and flow, and message structure contribute to organizational communication effectiveness. This program will examine how communicating is a strategic asset in organizational life. It will allow you to study leadership from a perspective of individual differences and to examine how communication is used to navigate organizational hierarchies. The track will also examine how to enhance communication performance through understanding, leadership, management styles, ethics and training. Graduates will be prepared to pursue a doctoral degree as well as work in various organizational settings at all levels, including human resource departments, training and development, and management.

Integrated and Social Networks

This concentration examines the current media landscape and provides hands-on experience in analyzing and solving the media and content challenges facing today’s organizations. Graduates of the program will be able to lead or supervise the creation of media messages within the corporate, public or not-for-profit settings.

Health Communication

This concentration explores topics that influence public and personal health communication. These topics include patient-provider relationships, health campaigns, medical ethics, health literacy and health campaign strategies at micro and macro social levels. This program will teach you how to evaluate, critique and promote health campaigns. Graduates will be prepared to pursue a doctoral degree as well as work in various settings, including local and state health departments, hospitals, public relations firms, biotechnology companies, social service agencies and federal agencies.

Curriculum

Our flexible curriculum gives you the opportunity to select one of three tracks in the 34-credit program.

Master of Arts

Katherine Thweatt: Program Introduction - Strategic Communication

Introduction Video
Program Director: Dr. Katherine Thweatt

SUNY Tuition

Achieving your long-term career goals shouldn't come at the expense of your immediate financial security. Our programs are affordable – providing a quality education at a reasonable cost. 

Outcomes

Graduates of our program will gain heightened knowledge and a sharpened skill set in producing effective and appropriate messages. You will be able to create change, solve problems, influence others, highlight important issues within specific environments and strategically communicate with individuals within all levels of an organization.

Career Opportunities

  • Marketing manager
  • Content developer
  • Multimedia specialist
  • Agency or in-house digital marketing specialist
  • Communications and public relations
  • Human resources

Regardless of the workload each individual had based on their own schedules, I could always count on my graduate studies peers to review a paper for me or make sure my surveys in my research were pristine.

This program is an ideal blend of theory and application that reveals how communication can become much more than just clever PR or a well-written press release.

There are many Graduate Assistantship positions available for students and they are exactly what I needed to make my dream of having a master degree possible.

The Strategic Communication program offered me something unique from all other graduate communication programs. Our supportive instructors and fellow students made my graduate studies a rewarding experience.

Program Resources





Diversity Graduate Fellowship Program

Prospective students may be eligible for an award which includes an annual stipend, in addition to fully-paid tuition for full-time study.

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More than 120 Graduate Assistantships Offered

Assistantships provide an opportunity to gain experience through professional work on campus.

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The Power of SUNY Tuition

Achieving your long-term career goals shouldn't come at the expense of your immediate financial security. Oswego offers low tuition compared to many private colleges. Never sacrificing quality for affordability, our graduate students are receiving a nationally accredited program that will translate into effective knowledge and opportunities.





$500,000

in total awards given every year to our graduate students

See Funding Opportunities

Admission Requirements

Official transcript

Submit an official transcript showing confirmation of a bachelor's or master’s degree/advanced certificate. This includes any transcripts showing graduate-level coursework or post-baccalaureate degrees/certificates. Official transcripts must be sent directly from granting institution (electronic or mail). If you are a SUNY Oswego alum, your transcript will be automatically requested after entering your student ID and identifying SUNY Oswego as your school on the application.

GRE scores (if GPA is lower than 3.0)

Graduate Record Examination (GRE) scores are required for admission into the program. Acceptable scores are dependent on course of study. Speak to your department advisor about what GRE scores are acceptable to the program.

Statement of purpose

In 500 words or less, describe your personal achievements relating to your academic interests, and detail your educational and professional objectives with reasoning for applying to SUNY Oswego. This statement will help the review team better understand and evaluate your application.

Resume

Include a professional resume or curriculum vitae that includes your academic history, professional background and any accomplishments of note. This document should provide details that support your admittance to the program.

Two letters of recommendation

Indicate two names with valid email addresses. We will send an email request directly to the references on your behalf. These references should be able to speak to your character, work ethic and abilities.

Application fee

Prospective students are charged a non-refundable $65 fee for processing the application.

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