Throughout the past year, SUNY Oswego has been engaged in an institution-wide Branding Exploration, a self-reflective marketing initiative that seeks to gain a greater understanding of the Oswego brand and one that strives to uncover answers to the following questions: How do you describe and define the college? What is the Oswego's greatest strength? What differentiates Oswego from other colleges and universities? Throughout this process, we have been working to “uncover” our brand – and we need your help.  After all this is your college ... your brand.

Please consider providing your perspective and input, which will guide us in determining how best to portray, market and represent Oswego's past, present and future. 

For more information, visit  If you'd like to schedule a branding workshop with your club, organization, group, committee, department, division or office, please contact college Chief Communication Officer Wayne Westervelt at