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A public relations professional focuses on establishing and maintaining an understanding between an organization and its publics in order to create cooperation and acceptance.


Our public relations program incorporates public opinion research, persuasive writing, graphics, working with the media and ethical responsibility, while examining public relations strategies and techniques through case study. An active alumni network and many internship opportunities will help you pursue future success.

Launch your career

Opportunities

An active chapter of the Public Relations Student Society of America coordinates networking events, speakers and hands-on projects to help Oswego students gain connections and experience. Many internships and co-op opportunities around the region or even overseas provide additional qualifications; Oswego’s PR majors have had internships with the New York Yankees, Late Night with Conan O’Brien, CBS News, Burson-Marsteller and other for-profit and not-for-profit organizations.

Outcomes

Opportunities include

  • Account management
  • Media
  • Public affairs
  • Business and industry
  • Non-profit organizations
  • Politics

Graduate studies may include

  • Communication
  • Advertising
  • Public relations
  • Business administration

“The alumni from Oswego are so passionate about their education and are eager to connect students to major city internships and jobs. I was able to gain experience on campus through local internships to prepare me for major internships in New York City. Perhaps most influential was that Oswego had a Public Relations Student Society of America chapter on campus, which after four years of involvement I became president of my senior year. My professors have real world experience in the field, which in the public relations world is essential. From the coursework, to out of classroom application, internships and alumni connections -- Oswego had everything I needed to succeed in a public relations program.”

— Bridget Jackson ’15