Study marketing and you'll study the commercial functions involved in transferring goods from producer to consumer.


Through courses on marketing principles, consumer behavior, marketing research and advertising and promotion, the program introduces concepts and tools employed by successful professionals. It also emphasizes team-oriented projects that enable you to apply various principles of marketing management to actual business problems.


Launch your career

Opportunities

Participate in governing of the SUNY Oswego chapter of the American Marketing Association. You’ll discover new approaches in marketing — such as e-marketing, social marketing, the role of media in integrated marketing communications, and branding — through classroom discussions, case simulations and class activities. Learn from hands-on opportunities available through internships and co-op programs.

Outcomes

Opportunities include

  • Public relations
  • Market research
  • Non-profit organizations
  • Product management
  • Retailing

Graduate studies may include

  • Business
  • Finance
  • Economics
  • Law
  • Public policy

“Oswego provided me with the tools to grow and become comfortable with expressing my skills, and this has greatly helped me in preparing for after graduation. ... I remember back in high school I was terrified of speaking in front of the class. However, almost every business course involves a project and presentation. Therefore, the courses gave me the tools and experience I needed to master this skill. The ability to clearly explain yourself and display confidence is important in anything from school presentations to job interviews.”

— Megan Haufe ’13