SUNY Oswego offers dynamic five-year programs, designed for students to earn two degrees over a five-year time frame, so you can save money and time compared to pursuing these degrees separately. Students usually decide during their junior year as an undergraduate to continue in the five-year programs, and usually begin the application process between their junior and senior years. Be sure to regularly check with your undergraduate adviser if you're interested in these programs.


At the end of this program, you will earn a master's of business administration and a BA in broadcasting and mass communication with a minor in business administration. The skills span both disciplines, as communications is important in business and business is equally important in communications. You will be prepared to pursue careers in broadcast sales, programming, management for broadcast stations, advertising and marketing.

Launch your career

Opportunities

In addition to campus radio and TV organizations, you can join the local chapter of Alpha Epsilon Rho, a national broadcasting organization that familiarizes students with the industry and helps members find jobs after graduation. Seek an internship or co-op opportunity and gain valuable experience; Oswego students have been placed at major networks (ABC, CBS, NBC, MTV, ESPN), regional radio and television stations, state and federal agencies and not-for-profit civic and cultural groups. Our Hollywood POV program takes you to the West Coast media capital to learn about, and connect with alumni working in, major entertainment and news operations. You can also help organize the annual Dr. Lewis B. O'Donnell Media Summit, which brings some of the most prominent names in the industry to campus.

Outcomes

Opportunities include

  • Producer
  • Director
  • News anchor
  • Press secretary
  • Media researcher
  • Media buyer
  • Reporter
  • Video editor
  • Marketing consultant

Graduate studies may include

  • Business
  • Public relations
  • Communications
  • Information science

Facilities

Campus media — NPR affiliate WRVO-FM, student-run WTOP-TV and WNYO-FM and The Oswegonian — offer valuable extracurricular opportunities on top-notch equipment. Additional facilities include a new digital television studio, multimedia laboratories, radio studios and multitrack recording facilities.

“Classes like news writing and reporting helped me in the classroom. The biggest help I found was at WTOP and WNYO. I was on-air at WTOP as an anchor, reporter and sportscaster multiple times a week. At WNYO I had a radio show with one of my buddies. All that experience I received through those two news media organizations is what made me what I am today.”

— Asa Stackel ’12