Borrelli Media Summit to examine media impact on athletics

Media Summit logoA panel of national figures in athletics and sports journalism will discuss the impact of media on sports at the second annual Louis A. Borrelli Jr. Media Summit at 3 p.m. Friday, Oct. 20.

Discussing “The Impact of Media on U.S. Sports: Who’s Winning? Media, Teams, Athletes or Fans?” will be panelists George Bodenheimer, president of ESPN and ABC Sports and co-chairman of Disney Media Networks; Dr. Myles Brand, president of the National Collegiate Athletic Association; Linda Bruno, commissioner of the Atlantic 10 Conference; Bud Poliquin, sports columnist for the Syracuse Post-Standard and co-host of WHEN’s sports talk radio show (replacing Richard Sandomir of the New York Times on the panel); and Stuart Robinson, athletic director at SUNY New Paltz.

Linda Cohn, a 1981 graduate of SUNY Oswego and an anchor on ESPN’s SportsCenter, will moderate the discussion in the college’s Sheldon Hall ballroom.

“Oswego prepared me very well for the future,” said Borrelli, chief executive officer of NEP Broadcasting, a 1977 graduate of Oswego and underwriter of the summit. “I owe a lot of my success to my years there and am happy to support the institution with this opportunity for students to be exposed to leaders in the communications field.”

Tickets to the media summit are free, thanks to Borrelli’s support, but must be reserved by calling SUNY Oswego’s Tyler Hall box office at 312-2141 or e-mailing

Bodenheimer rose through the ranks at ESPN, starting in the mailroom in 1981. Since 1998 when he became president, he has led a period of growth for the company, which now encompasses over 50 business entities, from TV networks to restaurants. He added his leadership titles at ABC Sports in 2003 and at Disney Media Networks in 2004.

As head of the NCAA since 2003, Brand has presided over passage of the most comprehensive academic reform package for intercollegiate athletics in recent history to focus on the education of student-athletes. He is the former president of Indiana University and the University of Oregon and began his career as a professor of philosophy.

Bruno’s accomplishments with the Atlantic 10 since 1994 include negotiating the most lucrative television deals in league history and spearheading the move into football by orchestrating the takeover of the Yankee Conference. Street & Smith’s Sports Business Journal named her among the top 20 most influential women in sports business.

The Associated Press Sports Editors have seven times named Poliquin to their list of top 10 sports columnists in America. Poliquin has written about sports in Central New York since 1984. Before that, he was sports editor and sports columnist for the San Diego Tribune, and he was a member of the Pulitzer Prize-winning team covering the 1978 PSA jetliner crash in San Diego.

Robinson is in his seventh year as the director of athletics at New Paltz, overseeing 14 varsity sports. Under his direction, New Paltz opened a $25-million, 57,000-square-foot athletic and wellness center in March. Since 1992, he has also coached men’s soccer. Robinson is a member of the NCAA Appeals Committee.

Cohn, the panel discussion’s moderator, joined ESPN in 1992. In addition to being a SportsCenter anchor, she is studio host for ESPN2 college football, hosts “The Blitz” and “Monday Night Football Post Game” on ESPNews, is an X-Games host and serves as play-by-play commentator for WNBA games.

Borrelli committed $150,000 over five years to fund a media summit each autumn at Oswego. He oversees NEP Broadcasting, the worldwide leader in outsourced television production services and works with the Super Bowl, Olympics, NASCAR races, major awards shows and live televised concerts.

The purpose of the annual summits is to bring students into close contact with leaders in the media industry for high-level, cutting-edge debate about the significant challenges and opportunities facing this fast-changing industry. On the day of the summit, the guests teach classes and visit with students and faculty before the summit meeting.

“Our students will certainly have some memorable experiences interacting with these high-profile professionals in athletics and sports media,” said Jerry Condra, director of the summit and associate professor of communication studies at Oswego. For more information, call or e-mail him, 312-3521 or, or visit

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(Posted: Sep 20, 2006)