Borrelli Media Summit to examine media of the future

Louis A. Borrelli Jr.The impact of new technologies and new generations of tech-savvy users on the media will be the focus of the third annual Louis A. Borrelli Jr. Media Summit at SUNY Oswego at 3 p.m. Wednesday, Oct. 17, in Sheldon Hall ballroom.

SUNY Oswego alumnus Al Roker, the weatherman and host for NBC’s “Today” show, will serve as moderator this year as a panel of national figures discusses “New Technologies + New Generations = The Media of the Future.”

Panelists will be Paul Condolora, senior vice president and general manager for Cartoon Network New Media; Geraldine B. Laybourne, founder, chair and chief executive officer of Oxygen Media; Doug McMonagle, regional director of Inergize Digital Media; Shelly Palmer, managing director of Advanced Media Ventures Group and president of the National Academy of Television Arts and Sciences; and Russell Quy, executive producer of advanced media for TWI Interactive.

The Media Summit was founded through the generosity of Louis A. Borrelli Jr. (pictured), chief executive officer of NEP Broadcasting and a 1977 Oswego graduate. This year, Roker provided additional funding, with future versions of the summit to be named after longtime Oswego professor Dr. Lewis B. O’Donnell, a seminal figure in the college experiences of both Borrelli and Roker.

At the Cartoon Network, Condolora, also a SUNY Oswego alumnus, develops new products and services for broadband, video on demand, wireless and interactive television and oversees four Web sites. He previously headed the multimedia department at Sony Pictures Imageworks in Los Angeles, where he supervised such projects as Internet games and visual effects for movies and television shows.

In Oxygen, Laybourne has created the only woman-owned and operated cable network, now viewed in more than 71 million households. Her earlier media leadership roles include president of Disney/ABC Cable Networks and head of Nickelodeon. She and her team launched “Nick at Nite,” the successful primetime line-up of retro sitcoms, and made Nickelodeon the top-rated 24-hour cable programming service.

McMonagle helps television stations transition their operations into the age of the Web and multimedia at Inergize Digital Media, a division of Clear Channel Broadcasting. His 30 years of media experience include working in the radio, cable television, broadcast television and interactive industries.

Palmer, the inventor of “enhanced television,” develops advanced television services and implements new technologies. He has two decades of experience in television production and musical composition. He hosts “Media 3.0 with Shelly Palmer,” a weekly business news series, and is a blogger, columnist and commentator. His book “Television Disrupted: The Transition from Network to Networked TV” examines the technological, economic and sociological forces that influence the future of television, media and entertainment.

At TWI Interactive, Quy oversees the company’s ever-expanding digital media solutions for sports and entertainment organizations and is vice president and executive producer for IMG Media Digital Production, including the company’s live-stream video efforts. Previously he was senior vice president and executive producer at Sportvision and director of new media at Betelgeuse Productions.

Roker, moderator of this dynamic panel, greets more than 30 million viewers each week on “Today.” The 10-time Emmy Award winner also hosts such all-American traditions as the Macy’s Thanksgiving Day Parade, is a best-selling author of books on fatherhood and food, runs the multimedia company Al Roker Productions, and entertains an online audience with his Web site,

Borrelli committed $150,000 over five years to fund a media summit each autumn at Oswego. He oversees NEP Broadcasting, the worldwide leader in outsourced television production services and works with the Super Bowl, Olympics, NASCAR races, major awards shows and live televised concerts.

While seating for the 3 p.m. panel discussion is at capacity, people can still listen to this session live on WRVO FM 89.9 or online at

The purpose of the annual summits is to bring students into close contact with leaders in the media industry for high-level, cutting-edge debate about the significant challenges and opportunities facing this fast-changing industry. On the day of the summit, the guests teach classes and visit with students and faculty before the summit meeting.

“Our students this year again are getting fantastic opportunities to interact with the movers and shakers in the media industry,” said Jerry Condra, director of the summit and associate professor of communication studies at Oswego. For more information, call or e-mail him, 312-3521 or, or see

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(Posted: Sep 28, 2007)