Metro Center adds professional certificate in event planning

This fall SUNY Oswego’s Metro Center in downtown Syracuse will begin offering an event planning certificate program.

Courses will run from 5 to 7:30 p.m. for four consecutive Tuesdays, Sept. 15 to Oct. 6. Students who successfully complete the program will receive a SUNY Oswego professional certificate in event planning.

Instructors Bill Motto and Joe LaGuardia will teach key strategies for managing event logistics including volunteers, facilities, transportation, food and beverage, ticketing and admissions. The seasoned professionals, who are partners in Motto LaGuardia Consultants, will lead students through the intricacies of event management by using a combination of lectures, interactive activities and real-life experiences.

Bill Motto“We will teach the students how to develop critical planning techniques such as setting benchmarks and planning for contingencies,” Motto (left) said. “Students will also learn how to establish bases for negotiating contracts, deal with sponsors and work with a variety of events. This will be a fun, fast-paced program which we think will suit the caliber of people who will be interested in this certificate program.”

Motto is a business owner, community leader, educator, coach, event/tournament director and consultant who has more than 30 years of experience running successful business, community, college and sports organizations and programs. He has been involved in a number of organizations, including serving as president of the Syracuse Sports Corp. for the past 17 years.

Joe LaGuardiaFor 32 years, LaGuardia (right) was director of marketing for the New York State Fair, one of the largest and most successful fairs in the country. During his tenure, his skills as a marketer and promoter helped lead the state fair to record attendance.

To register, or for more information about the certificate program, call the Metro Center at 399-4100 or visit The Metro Center, which is located at Syracuse’s Clinton Square, offers credit and non-credit programs.

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CONTACT: Amber Spain-Mosher, 312-3186,

(Posted: Aug 06, 2009)