College earns awards for recruiting materials

SUNY Oswego’s Admissions Office received four awards in the Admissions Marketing Report’s 22nd annual Admissions Advertising Awards, the premier advertising recognition program in higher education.

The television spots produced by Blackbird Media Group for the college and shown with the Time-Warner cablecasts of the first ice hockey games at the Campus Center received two awards. The series of four spots received a bronze award, and the single spot focusing on the arts on campus won a gold award.

In the print competition, SUNY Oswego received Merit Awards for its total recruitment package of Admissions materials on the theme “Unlimited Horizons” and for the single search piece “It All Starts Here,” a 12-page brochure.

A national panel of judges—consisting of admissions marketers, advertising creative directors, marketing and advertising professionals, and the editorial board of the magazine—judged more than 2,100 entries from over 1,200 schools. Every category of competition had winners at eight enrollment levels. SUNY Oswego competed at the 5,000-to-9,999-student level.

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(Posted: Jun 21, 2007)