Public Relations

Public relations is strategic communication management to establish and maintain a relationship between an organization and its publics in order to create cooperation and acceptance. The SUNY Oswego public relations program provides students with education in public relations principles, persuasive writing, quantitative/qualitative research, graphic design, campaign development, execution and evaluation, which are crucial for the successful public relations career. The program also provides elective courses to prepare students with solid understanding on social media, diversity and ethical foundation. It is a 45-credit major with 24 core requirements. PR majors are also highly encouraged to take internships and co-op courses. An active chapter of the Public Relations Student Society of America coordinates networking events, speakers and hands-on projects to help Oswego students gain connections and experience.

"The public relations classes I took helped me to develop many of the skills that I apply in my position on a daily basis and still serve as the fundamentals for how I react in all business situations."

-Jamie Scharfe '12, Marketing Communications & Database Management, Fibertech Networks LLC  

In addition to classroom work, there are opportunities for students to gain professional experience through their involvement in SUNY Oswego's chapter of the Public Relations Student Society of America (PRSSA) and internships, both on campus and off.

Public relations core requirements:
COM 100 - Foundations of Communication
COM 210 - Critical Thinking and Public Speaking
COM 215 - Survey of Public Relations
COM 313 - Writing for Public Relations and Mass Media
COM 317 - Public Relations Research
COM 415 - Case Studies in Public Relations
COM 416 - Capstone in Public Relations
BRC  108 -  Introduction to Mass Media
View the complete degree planner for public relations major

For more information see the prospective student page
or contact:
Professor Taejin Jung, Area Coordinator
4 Lanigan Hall
Telephone: 315.312.3520