Students in this program explore the relationships that an organization builds with its employees, consumers, government, investors, donors, and community. It specifically explores how this relationship is related to the company's success. Students receive a strong foundation through courses that include research methods, persuasive writing, graphics, as well as public relations case studies, strategies and tactics. It focuses on ethical responsibility. The public relations faculty members provide practitioner and theorist perspectives, while the program teaches students how to create and implement strategic public relations programs and offer everyday counsel to management. Writing, critical thinking and interpersonal skills are emphasized and internships are strongly suggested. Students in the public relations major are encouraged to declare a minor or a second major.
"The public relations classes I took helped me to develop many of the skills that I apply in my position on a daily basis and still serve as the fundamentals for how I react in all business situations."
-Jamie Scharfe '12
& Database Management,
Fibertech Networks LLC
In addition to classroom work, there are opportunities for students to gain professional experience through their involvelment in SUNY Oswego's chapter of the Public Relations Student Society of America (PRSSA) and internships, both on campus and off.
Public relations core requirements:
COM 100 - Foundations of Communication
COM 210 - Critical Thinking and Public Speaking
COM 215 - Survey of Public Relations
COM 313 - Writing for Public Relations and Mass Media
COM 317 - Public Relations Research
COM 415 - Case Studies in Public Relations
COM 416 - Capstone in Public Relations
BRC 108 - Introduction to Mass Media
View the complete degree planner for public relations major