Degree programs

Bachelor of Arts: Broadcasting and Mass Communication
This major is designed to provide students with an understanding of the mass media industries, including radio, television, cable, film, the Internet, multimedia and mobile platforms.  Learn about the creation and production of media, the interrelated nature of media industries and the skills necessary to write, produce and distribute media messages.  Explore a variety of areas including audio and video production, broadcast journalism, copywriting and media management.

Need more information? Email the BRC unit coordinator, Jason Zenor

Bachelor of Arts: Communication
Students explore the various ways human beings interact and exchange ideas about feelings and beliefs to build relationships and gain cooperation with others.  From one-to-one relationships, to group and organizational relationships, to relationships between the individual and the media, students analyze the process of creating, sending and interpreting verbal and nonverbal messages and how these messages are influenced by gender, culture and ethics.

Communication and social interaction is a popular major for students interested in a wide variety of careers including management, speech writing, political communication, human resources, sales, and law.  Students majoring in business management and marketing as well as many other majors will find a minor in communication useful.

Need more information? Email the COM unit coordinator, Jessica Reeher

Bachelor of Arts: Journalism
This is an interdisciplinary B.A. degree program designed to prepare students to gather, write, edit, package and produce news stories for newspapers as well as online reporting -including the role of graphic design in communicating the news.  The program emphasizes the social, ethical and legal contexts within which journalism is practiced in the United States. 

Bachelor of Arts: Public Relations
Public relations majors concentrate on the management of relationships between an organization and the public and the effect on that company's success.

Students receive a strong foundation through courses that include print, broadcast and web-based research methods; persuasive writing, graphics, as well as public relations case studies, strategies and tactics, communication channel analysis and ethical responsibility.  Writing, critical thinking and interpersonal skills are emphasized and internships are strongly suggested.  Students in the public relations major are encouraged to declare a minor or a second major.

Need more information? Email the PR unit coordinator, Dr. Taejin Jung

Master of Arts: Strategic Communication

The Master of Arts program in Strategic Communication allows candidates to examine theoretical and practical applications of communication research within environments that require strategic communication, including health care, integrated media, and organizational life. The 34 credit hour program is designed for recent baccalaureate graduates and current professionals to examine the creation, perception, interpretation, and implication of communication messages. This will allow the candidates who complete this program to have heightened knowledge and a sharpened skill set in producing effective and appropriate messages to create change, solve problems, influence others, highlight important issues within specific environments, and strategically communicate with individuals at all levels of the organization. Students in this program have the potential to improve their personal and professional goals by enhancing their communication competency.

All full time (two year completion) and part time degree candidates will take a 13 credit hour core set of classes as well as complete 6 credit hours for the Thesis/Applied Project or Non-Thesis option (19 credit hour core), and complete 15 credit hours in their area of concentration: health communication, integrated media, or organizational communication. Each individual concentration will have its own specialized courses. These requirements will result in a 34 credit hour Master of Arts degree. 

Need more information? Email the Graduate Director, Dr. Katherine Thweatt

Graduate certificate: Integrated media

The departments of Art, Communications Studies and Computer Science at SUNY Oswego are pleased to offer a graduate certificate in Integrated Media. This certificate program will provide professionals with an opportunity to examine our current media landscape, using an interdisciplinary team approach to provide hands-on experience in analyzing and solving the media challenges facing today's organizations.

Need more information? Email the Graduate Director, Dr. Katherine Thweatt

BA + MBA Broadcasting

The Broadcasting and Mass Communication BA/MBA program is a multi-disciplinary program offered jointly by the School of Communication, Media and the Arts and the School of Business. At the conclusion of the program, the student will receive a BA in Broadcasting and Mass Communication, a minor in Business Administration, and a Master of Business Administration.

Need more information? Email the Graduate Director, Dr. Katherine Thweatt

Still need more information? Please email Dr. Mary C. Toale, Communication Studies department chairperson.