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eCommerce

Commerce is the buying and selling of goods.  E-commerce is the buying and selling of goods electronically.  So basically when you buy that cheep, slightly used Trombone on the internet you are participating in E-commerce. 

In E-commerce it is important to keep he viewer in your site.  Keep them looking around and interested in the products that you are selling.  Also making them feel that it is safe to give you their money is a very important feature of E-commerce.