Survey of Public Relations Course Materials ('08 Spring)

 #Week

 

 

 

 

 

 

 Week 1

Syllabus

Course Calendar Project Guideline

Reading Log

Project Example

 

 Week 2

Chapter 1 Four Models

 

 Week 3

Chapter 2 Chapter 3

 

 

 

 Week 4

Chapter 5 Code of Ethics Exercise Wag the Dog

 

 

 Week 5

Chapter 6 Final Project Example

Exam #1 Study Guide

 

 

 

 Week 6

Chapter 11 Online Module

 

 

 

 Week 7

Chapter 12

Purdue Motorcycle Campaign

 

 

 

 

 Week 8

Chapter 7&8 Contingency Theory

 

 

 

 

 Week 9

 

 

 

 

 Week 10

 

 

 Week 11

Chapter 13 News Release & Feature

 

 

 

 

 Week 12

Chapter 14 Social Norm_MSU Social Norm_Oswego

Exam #2 Study Guide

 

 

 Week 13

Chapter 16

 

 

 

 

 

 Week 14

Chapter 17

 

 

 Week 15

Chapter 15 Image restoration strategies Thank you for smoking

 

 Week 16

Exam #3: Study Guide

 

 

 

 

 

 Last Updated 5/8/08