Embed a YouTube Video
Here's How:
- Navigate to the video on YouTube. SUNY Oswego has a channel named sunyoswegovideo
- Click on the link to the video (the name of the video).
- Copy the Embed code (look in the upper right of the screen).
The 'customize' button on the right  allows you to change the background color, border and size of the video.
In OmniUpdate
- Edit the main content area of the web page
- Click on the HTML button so you can place code into the page
- Paste the code into the HTML view.
- Click 'Update'
- Save and Publish
- See this page for an example
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All Your Pages are Home Page
By Tim Nekritz
Web pages are about making readers informed and ready to take some kind of action … or, to use a business term, make a sale. (I can feel a few of you shudder.) Whatever you call it, you have to think of the Web as a giant funnel that brought readers to your page, and you have a matter of moments to make the desired connection.
Joseph Carrabis of NextStage Evolution spoke at last year's SUNY CUAD conference for communicators with a session called "Is the Home Page Dead?" His point is that, since the Web is not a linear medium, any page readers reach is a de facto home page.
He said these readers tend to participate in three behaviors as they scan our Web sites:
 Researching, which consists of 70% of site traffic but results in 1% of conversations with institutions- Deciding, which brings 25% of the traffic and creates 25% of conversations
- Buying, or taking a definitive action, which comprises 5% of traffic but a whopping 74% of conversations
Think of a busy street and a storefront. Researchers are people who stop in front of the store and look in the window. Deciders are those who come into browse. Buyers are the ones who conduct a transaction. But they don't buy unless they've first stopped to look and come in to browse and nothing has scared them off.
Just like in sales, knowing your customers and giving them what they want makes them more likely to take the action you want. Keeping things fresh and up-to-date is also important; people distrust a clearly out-of-date Web site much as they would food past its expiration date.
With highly selective customers — such as students looking at several colleges — any barrier to making a sale could drive them elsewhere. If the information they want is not readily available or visible on a page, if links don't work or if the content itself is lacking, readers likely will move elsewhere for deciding and buying.
Are your Web pages ready to turn researchers into buyers? Or is there more you can do to make it possible for readers to browse longer, and maybe even want to purchase the Oswego experience?
Tim Nekritz is the associate director of public affairs and chief content editor for oswego.edu.
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Embed an RSS Feed (3 ways)
RSS (Really Simple Syndication) feeds contains summaries of recent articles posted on a web site. You will need an RSS Reader to subscribe to feeds (more information). If you have favorite RSS feeds that you feel your readers will enjoy, you can embed those feeds on your own web page.
1. Embed One RSS Feed That Fits in the Right Side Bar using Slim RSS Reader
This Google Gadget is good for embedding one RSS feed in the right sidebar. Follow these instructions to embed the titles only of SUNY Oswego News RSS Feed. For different feeds or locations on the web page, change italicized items.
First, copy the URL of the feed.
Go to Slim RSS Reader and enter these items:
- Title: blank
- Width 160 px
- Height: 400 px
- Border: leave the default border
- RSS Feed: http://www.oswego.edu/news/index.xml
- Items num: 8
- Click on 'Get the Code'
- Highlight (Ctr + A) and copy (Ctrl + C) the code in the box.
In OmniUpdate:
- Edit the Right Sidebar
- Type in the title of the Feed.
- Click on the HTML icon in the editor
- Paste (Ctrl + V) the code into the HTML
- Click 'Update'
- Save and Publish
See a sample on this page.
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2. Embed Tabbed RSS Feeds Using Tabbed RSS Reader
This Google Gadget uses the Tabbed RSS Reader Google Gadget.
First, copy (Ctrl + C) the URL of the feed.
Go go Tabbed RSS Reader and enter the required information. (screen snapshot)
- Title: blank
- Width: 450
- Gadget Title: blank
- Feed Name 1 - 7: Your choice but keep short
- Feed URL: Paste/Enter the URL of the RSS feed
-
# entries: 10
- Summaries: short
- Click on 'Get the Code'
- Highlight (Ctr + A) and copy (Ctrl + C) the code in the box.
In OmniUpdate:
- Edit the Main Content Area
- Type in a title if you wish
- Make a new line (Enter)
- Click on the HTML icon in the editor
- Paste (Ctrl + V) the code into the HTML
- Click 'Update'
- Save and Publish
See the sample on this page.
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3. Embed the Text from a Google Calendar using a Google Gadget
For this, we are using Slim RSS Reader
Go to your Google Calendar
- Your calendar must be public in order for the RSS feed to work. To change, click on the 'Share this Calendar' tab.
Here's how to find the RSS feed URL for your calendar
- Under 'My Calendars', click on the drop down menu and choose Calendar Settings
- Go to 'Calendar Address'
- Click on the XML button. This is the RSS URL for your calendar
- Highlight the URL and copy (Ctrl + C)
Go to Slim RSS Reader and follow the directions above.
See the sample on this page.
Need help finding RSS feeds? Try this link most popular RSS feeds.
If you are interested in setting up your own RSS feed, please read this article from the April 2008 newsletter. Then contact webmaster@oswego.edu.
Contact Information
Be sure add contact information such as email addresses and phone numbers to your departmental pages. SUNY Oswego's paper phone book will most likely be going away and users will rely on the web site to find that information.
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