Admissions CD earns marketing award

imageA mini CD-ROM selling prospective students on SUNY Oswego received a gold award in the 20th annual Admissions Advertising Awards, sponsored by Admissions Marketing Report.

Produced in October for the college’s Admissions Office by Blackbird Media Group of Pennsylvania, the interactive CD won in the Video/CD-ROM Viewbook category for institutions enrolling between 5,000 and 10,000 students.

In less than four minutes, the production shows scenes of campus life in and outside the classroom along with interviews of professors and students. Viewers can link to the SUNY Oswego homepage or directly to an online application.

Jerry Oberst, who oversaw the project for SUNY Oswego, sent the CD to 16,000 prospective students in November, and more have been handed out to campus visitors. “Anecdotally, the response has been very good,” he said. “It’s been well received.”

Judges in the competition, the largest in the country for educational advertising, were a panel of admissions marketers, advertising creative directors, marketing and advertising professionals, and the editorial board of Admissions Marketing Report.

It was the second recognition the CD has received. Last month, it picked up an Award of Distinction in the Communicator Awards, an international competition honoring excellence in communications. The award recognizes projects that exceed industry standards in production or communication.

To receive a copy of the disc explaining all the Oswego experience has to offer, call the Admissions Office at 315.312.2250 or e-mail admiss@oswego.edu.

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(Posted: Feb 23, 2005)

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