Graduate degree seekers can now earn a SUNY Oswego MBA online, giving access to undergraduate alumni all over the world.
“The award-winning, AACSB-accredited program begins online and at the Metro Center in Syracuse Jan. 24. The School of Business launched an integrated marketing campaign this week that will highlight the program’s unique degree of flexibility, affordability and accessibility.
Mass media advertisements are running in conjunction with public relations and social media outreach in targeted markets in New York, New Jersey and Ohio. The campaign includes a microsite dedicated to providing detailed program information, a user-friendly online application, and student feature stories and testimonials.
The School of Business has spent the last several years building a solid brand statewide. The 55 percent growth in MBA enrollment experienced since last fall is evidence of the quality of the Business School’s efforts and education. Dean Richard Skolnik and the administration look forward to continued growth of the program and now online delivery to a larger audience.
Follow updates and interact with SUNY Oswego’s MBA program on Twitter @SUNYOswegoMBA.
PHOTO CAPTION: Alicia Dargan, an applicant for the collegeâ€™s new online MBA program, prepares for the GMAT, the standard examination for graduate business studies, at the SUNY Oswego Metro Center in downtown Syracuse.
(Posted: Jan 13, 2011)