A graduate of SUNY Oswego who has become a leader in the marketing and communications field will address honors students and their families at Oswego’s annual Honors Convocation on April 15.
The formal ceremony recognizing the academic achievements of about 115 students will take place at 3 p.m. in the arena and convocation hall of the Campus Center. An audience of family, friends and campus colleagues of the honorees will witness the procession of faculty presenters in academic regalia. All are welcome to attend. The convocation will be followed by a reception in the center’s activity court.
Jocelyn Egan, now senior vice president of Discovery Solutions in New York City, will speak to students whose aspirations for success after college mirror the path she has taken since graduating from Oswego with a degree in marketing in 1984.
Discovery Solutions, a division of Discovery Communications, is dedicated to large-scale advertising sales and branded entertainment partnerships across the company’s family of assets, including such networks as the Discovery Channel and Animal Planet as well as digital offerings. In her role there, Egan has been responsible for successful partnerships with Procter & Gamble, Allstate and Macy’s.
Before joining Discovery, Egan was director of strategy at OMD in New York, where she spearheaded the development and execution of media strategies for clients including Gillette, Frito-Lay and Pizza Hut. She began her career at BBDO Media, where she rose through the ranks to serve as senior vice president and group media director, working as a strategic planning partner on client’s brand campaigns.
As a student at Oswego, Egan worked for The Oswegonian. As an alumna she sits on the School of Business Advisory Board, and she has been active in the Alumni Sharing Knowledge program.
Honors Convocation is the culmination of SUNY Oswego’s Honors Week, which includes induction ceremonies for a range of honorary organizations across many disciplines and Quest, the college’s signature symposium dedicated to the scholarly and creative pursuits of faculty and students.
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(Posted: Apr 05, 2011)