College alumni association cited for excellence in new media

The Oswego Alumni Association has won a silver award in the Council for the Advancement and Support of Education’s international Circle of Excellence Program.

The award, for the 2009 “New Year’s Flash” e-mail, came in the Alumni Relations Programs: Creative Use of New Media category. Judges reviewed 33 entries in the category and gave one gold and two silver awards. The message is online at www.oswego.edu/alumni/2009_new_year_greeting.

“The Oswego Alumni Association has sent holiday greeting e-mails in previous years, but this one, enlivened with candid video of campus, was extremely successful in helping the Oswego Alumni Association generate positive—and warm—feelings on a cold winter’s day,” said Betsy Oberst, executive director of the association.

The e-mail greeting, sent to all alumni for whom Oswego had e-mail addresses in January 2009, conveyed the association’s holiday greetings in a light-hearted manner.

The association hired local freelance videographer Tina Ruth to take video of Oswego students, faculty members, staff of the alumni and development operation and shots of campus: Technology education professor John Belt grouped his students under a geodesic dome. The women’s ice hockey team skated up and sprayed ice at the camera. And a group of students sledded down Fallbrook hill.

Within moments of the e-mail’s sending, alumni began to write back with their comments, including:
* “Thank you! It is a pleasure to receive such warm and pleasant greetings from one of the best homes I have had over the past 40 years.”
* “Your video brought tears to my eyes. I so loved my years at Oswego.”

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(Posted: Jun 23, 2010)

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