College alumni association cited for excellence in new media

The Oswego Alumni Association has won a silver award in the Council for the Advancement and Support of Education’s international Circle of Excellence Program.

The award, for the 2009 “New Year’s Flash” e-mail, came in the Alumni Relations Programs: Creative Use of New Media category. Judges reviewed 33 entries in the category and gave one gold and two silver awards. The message is online at

“The Oswego Alumni Association has sent holiday greeting e-mails in previous years, but this one, enlivened with candid video of campus, was extremely successful in helping the Oswego Alumni Association generate positive—and warm—feelings on a cold winter’s day,” said Betsy Oberst, executive director of the association.

The e-mail greeting, sent to all alumni for whom Oswego had e-mail addresses in January 2009, conveyed the association’s holiday greetings in a light-hearted manner.

The association hired local freelance videographer Tina Ruth to take video of Oswego students, faculty members, staff of the alumni and development operation and shots of campus: Technology education professor John Belt grouped his students under a geodesic dome. The women’s ice hockey team skated up and sprayed ice at the camera. And a group of students sledded down Fallbrook hill.

Within moments of the e-mail’s sending, alumni began to write back with their comments, including:
* “Thank you! It is a pleasure to receive such warm and pleasant greetings from one of the best homes I have had over the past 40 years.”
* “Your video brought tears to my eyes. I so loved my years at Oswego.”

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(Posted: Jun 23, 2010)