What do we mean by personal brand? I define it as your unique promise of value, or simply your reputation. It’s how you present yourself to others; it’s the quality of your work; it’s the care you take on the big things and the small things. It could be about something as small as showing up on time, or taking the extra step to make a difference for someone. It’s about the strengths you were born with, the skills you developed, and the choices you make now to create future opportunities.