4 Steps to Your Own Personal Brand

Bob Moritz '85

What do we mean by personal brand? I define it as your unique promise of value, or simply your reputation. It’s how you present yourself to others; it’s the quality of your work; it’s the care you take on the big things and the small things. It could be about something as small as showing up on time, or taking the extra step to make a difference for someone. It’s about the strengths you were born with, the skills you developed, and the choices you make now to create future opportunities.

Board brings ‘passion,’ ‘participation’

School of Business Dean's Advisory Board

In 1996, Dean Lanny Karns convened the first School of Business Dean’s Advisory Board. Consisting of community and alumni business and industry leaders, the group provides advice and assistance to the dean in matters like curriculum enhancement, development of new initiatives, and overall program development.

Club Invests in the Market, Members’ Futures

Gordon Lenz

SUNY Oswego has long distinguished itself as a center for hands-on learning. That tradition continues as the School of Business and the Oswego College Foundation are providing $100,000 for the student-run Investment Club to purchase S&P 500 securities.

Photo: State Proclamation

Photo: State Proclamation

New York State Assemblyman William Barclay presents President Deborah F. Stanley with a State Assembly legislative proclamation recognizing SUNY Oswego’s Sesquicentennial anniversary.

On the road again!

On the road again!

In 2012, we are launching a new Regional Alumni Program. Meet fellow graduates virtually or in person Patronize alumni-owned businesses Connect as a group at local community events Share your Oswego story And so much more Recruiting volunteers, everywhere. Contact Michael Sgro at michael.sgro@oswego.edu or call 315-312-2030 to get involved as a leader in your

Photo: Christine Estabrook ’73

Photo: Christine Estabrook '73

Christine Estabrook ’73, whose acting résumé includes spots on “Desperate Housewives” and the new “American Horror Story” series on FX, visited with several theatre classes as part of the Oswego Alumni Association Alumni-In-Residence program in November.

Peggy Focarino ’77 Career Highlights

Peggy Focarino ’77 Career Highlights

Career Highlights

January 2012 to present
Commissioner for Patents, U.S. Patent and Trademark Office

2008 to 2011
Deputy Commissioner for Patents, USPTO

1989 to 2008
Supervisory Patent Examiner, USPTO

1977 to 1989
Patent Examiner, USPTO


Department of Commerce Bronze Medal Award, 1993

Certificate in Advanced Public Management, Syracuse University Maxwell School of Citizenship and Public Affairs, 1998

Department of Commerce Silver Medal, 2010

American University School of Public Affairs Roger W. Jones Award for Executive Leadership, 2010

This is your day . . . on patents

This is your day . . . on patents

We all have routines — a list of things we go through on a daily basis without even thinking twice. Most of us don’t think about just how many of those “things” are patented. So, here’s your basic daily schedule, patents and all.