STUDENTS DURING LAST SUMMER’S HOLLYWOOD POV had the opportunity to learn from the experiences of Janice Simcoe ’83, who was happy to share her unique
point of view from her exciting role with one of the world’s best-known brands.
As the account director for Disney’s Yellow Shoes Creative Group, Simcoe handles marketing and promotion of the entertainment giant’s parks and resorts.
Simcoe works with the internal creative team to create an experience that is appealing and exciting for everyone. “I spend half the day in the office, and half the day in the park.”
“There is an effect that people get in our parks that they don’t get anywhere else,” said Simcoe, “It’s exciting to see how people react.”
While she was at Oswego, Simcoe was very interested in both business management and advertising. “I love the strategic side of the business, but I also love being close to the creative.”
A broadcasting major, Simcoe originally aspired to break into a career in production. She landed her first job as an administrative assistant at a small-time ad agency, eventually becoming manager of advertising administration at Fisher-Price in Buffalo.
Since then Simcoe has worked out of each of Disney’s three major resorts over the past 13 years, including a stint in Paris. She said her experience in Oswego’s London exchange program gave her confidence she could be comfortable spending three years overseas.
Her time at Oswego powered her career in many other ways as well.
“Oswego gave you the opportunity to try so many things,” Simcoe said. “The experience is very hands-on.
“You can try things and decide what you want to pursue,” she said.
“I would never have predicted where I was going from Oswego,” said Simcoe. “I wanted [Hollywood POV students] to see what happened to someone who was in their shoes.”
Hollywood POV allows students to get inside access to the entertainment industry. The highly competitive 3-week summer course concludes with 10 days of field experience in Hollywood, an opportunity for students to network and gain insight into show business.
Last year 18 students had the opportunity to visit entertainment icons such as Nickelodeon Animation Studios, The Academy of TV Arts & Sciences, Warner Brothers Studios and more.
Since the program’s inception in 2005, students of all majors have been provided with visits to “The Late Late Show with Craig Ferguson,” “Scrubs,” FX network and dozens of other household name productions.
Simcoe advised the visiting students to “Try different things to see what works and what you love,” emphasizing how careers often start in the most unusual places. “Just start somewhere and be enthusiastic,” Simcoe said. “Be a positive force.”
—Tyler J. Edic ’13 and
Shane M. Liebler