One Degree, Many Possibilities
Why “One Degree - Many Possibilities?”

Graduates can go on to a variety of careers in the media field, that include:
- Advertising
- Business
- Corporate Communications
- High Technology
- Public Relations
- Journalism
- Traditional Broadcasting (radio, television, etc.)
- Electronic Broadcasting (internet, satellite, etc.)
Why is Communication Important?
The field of broadcasting and communication focuses on how people use messages to generate meanings within and across various contexts, cultures, channels, and media. The field promotes the effective and ethical practice of human communication.
A Bachelors Degree in Communications unlocks an entire world of dynamic employment and organizational opportunities in a vibrant and exciting, ever changing field. The Broadcasting and Mass Communication program is designed to provide students with an understanding of the evolving mass media industries including radio, television, cable, film, the Internet and multimedia.
What is Mass Communications
When one thinks of mass communications they often picture the media, such as newspapers, the cinema, television and radio. These media and the industries associated with them feature predominately in much of the scholarship and academic research on which the course draws.
Technological developments and trends however have been altering and advancing the entire mass communication field. New technologies such as interactive video, electronic mail, and the Internet are ushering in an era of greater person-to-person or small group communications. The field has seen the potential of the newer communications technologies to reach ever more differentiated, smaller groupings of relatively specific market segments which can no longer be accurately described as a “mass” audiences.
It is with this that academic research on media audiences and the field in general is understood in terms of historical, cultural, social and personal attributes, each contributing to the sense and meaning people make of the media products that are available to them.
Enrollment Qualifications
This program is open to individuals with earned Associate degrees in Broadcasting, Radio/TV, Mass Communications, Media Studies, or similar programs at accredited colleges or universities. It is presumed that most if not all lower division courses required of all students majoring in Broadcasting and Mass Communication at SUNY Oswego have been completed successfully while earning the Associate degree. If so, it is possible that all upper division courses required in the major can be taken from broadcasting faculty completely online.
This program, including all electives and other required courses outside the major, can be taken online, either from SUNY Oswego, or other SUNY campuses through the SUNY Learning Network (SLN) http://sln.suny.edu
No Associate Degree?
You will need to first complete certain classroom and lab-based coursework at the Oswego campus or another accredited college or university offering appropriate courses/facilities. Please keep in mind the SUNY Oswego online program is designed to meet the needs of students who have already completed their lower division requirements in programs that are probably quite similar to the Oswego Broadcasting and Mass Communication major.
Although it may be possible to complete this program in two years of full-time study, the Online Broadcasting major has been designed for and is intended as a part-time degree program (6 credit hoours per term). Obviously, the amount of time to completion will vary from individual to individual.
Interested?
Fill out our online form requesting more information and we'll contact you shortly.
If you have any questions please contact the Division of Extended Learning:
By e-mail: extlearn@oswego.edu
By phone: 315.312.2270
By mail:
Division of Extended Learning
151 Campus Center
SUNY Oswego
Oswego, N.Y. 13126












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