SUNY Oswego - Alumni Association - September E-Newsletter

Fall 2010

Family and Friends Welcome!

Visit Oswego on a weekend especially for you! The annual Family and Friends Weekend is set for Oct. 15 to 17.

Join your student to watch men’s ice hockey face off in an exhibition game or take in the theatre department’s performance of “Dracula.” Appearances by McVicar the Trickster and Rob Little will add some comic relief to the traditional weekend filled with activities for the whole family.

“We try to offer a variety, because we know that families don’t all want to do the same thing,” said Kelly Perkins, marketing and communications coordinator for the Office of Campus Life. The ages and tastes of visitors range widely as do events like the Splash-In Movie at the Lee Hall pool, bonfire or the United Way 5K Walk-a-Thon.

As always, parents will have the opportunity Saturday morning to meet Oswego faculty, staff and administrators at the Faculty-Staff Coffee Hour, sponsored by the Oswego Alumni Association.

Print and mail the registration available on the Web. Be sure and make your hotel reservations early as accommodations fill up quickly.

For more information, call the Office of Campus Life at 315-312-2301.

— Shane M. Liebler

PHOTO CAPTION:
McVicar the Trickster will perform his comedy and magic routine, one of dozens of activities during Friends and Family Weekend Oct. 15 to 17.

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Oswego Alumni Association, Inc. • King Alumni Hall - SUNY Oswego • Oswego, NY 13126
315-312-2258 • 315-312-5570 (fax) • E-mail: parents@oswego.edu • Web site: oswego.edu/alumni

Who doesn’t want to save the world? Michael Kite ’02 does that for a living through World Wildlife Fund.

As marketing specialist for one of the world’s leading conservation organizations, Kite and his team of three work to raise more than $5 million each year. The majority of that money comes from licensing partnerships and promotions with the likes of Barnes & Noble, Gap, Hewlett-Packard, Dial and Coinstar.

Retail partnerships help WWF spread its message to the general public and raise funds for its conservation work around the globe. For example, Bank of America contributes $100 for every special Visa account opened and Nabisco is supporting WWF’s “Year of the Tiger” initiative with special packaging and a $100,000 donation. The new CVS Green Bag Tag program rewards reusable bag-toting customers, and generates five cents for WWF for each tag sold.

All support WWF’s mission of protecting the future of nature, down to the finest details, Kite said.

“We like to see that the product is made from recycled material and is recyclable itself, and somehow ties into our mission,” Kite said. The Green Bag Tag, for instance, is made from a corn-based material and features a 100 percent recycled silicone lanyard.

As a broadcasting major at Oswego, Kite got involved with WRVO-FM and WNYO-FM.

“I think it gave me a lot more confidence in talking to people,” he said. It was an important part of his early career in broadcast sales and remains an important piece in the message he “sells” today.

“The best part of my job is seeing a product in the store with the WWF logo after months of working with a company to launch it,” said Kite, who joined the organization in 2006. “It’s rewarding to give people a fun, unique way to protect our planet.”

— Shane M. Liebler