Vetter ’10 competed with top accounting and finance students across the
country to win a berth in Beta Alpha Psi’s Project Run With It competition.
Then her team triumphed, bringing another honor — and a
$1,000 prize — to the award-winning Oswego
Vetter is a senior in the five-year accounting degree
program and secretary of the Oswego
chapter of Beta Alpha Psi, the international
honor society for financial information professionals.
Project Run With It is a real-life consulting competition
sponsored by the accounting firm of Moss Adams, said Florence Kirk, adviser to Oswego’s Beta Alpha Psi
Last spring, Brittany
submitted her application to enter the competition—including a summary of her
research into a not-for-profit organization and interview with a nonprofit
Her work won her one of 50 slots for Project Run With It
competitors at the annual conference in Brooklyn.
She said she dashed just to get there, because her six-week study-abroad
experience in Japan landed
her home the day before she had to leave for the conference in New York City.
Once there, Project Run With It partnered Vetter with
students from the University of Nebraska at Kearney
and San Francisco
“The competition required each competing team to research a
problem faced by a real-life not-for-profit organization and to provide advice
and recommendations in an oral presentation to the not-for-profit firm,” Kirk
Five teams were assigned to each of three not-for-profits.
Her team consulted for the Palms for Life Fund,
an organization that fights the cycle of poverty in Africa, Latin America and Asia.
“It was really intense research,” Vetter said, because they
squeezed in their work between other conference activities.
Vetter’s team’s winning presentation involved increasing the
organization’s visibility and suggested grant opportunities that fit the Palms
for Life Fund mission.
“We focused a lot on publicity,” Vetter said. The Palms for
Life Fund had advertised on Facebook, she said, but her team believed that
people “really all ignore the ads.” The team suggested that the organization
use the medium more interactively and do Facebook events. “We also suggested
Twitter,” she said, as well as adding more prominent links on the fund’s Web
site to its blog and video competition.
Vetter’s achievement is one of a string of successes for Oswego’s accounting
program. Last spring, Entrepreneur
magazine reported Oswego’s School
of Business in the top 15 business
schools for accounting, along with such well-known institutions as the Wharton School
at the University of Pennsylvania and the University of Chicago’s
Graduate School of Business.
And this fall, Oswego’s
chapter of Beta Alpha Psi once again won the designation as a “superior
chapter,” the organization’s highest award. It recognizes the professional and
volunteer activities in which the majority of the members participated
regularly and also notes the national activities in which a number of the
students, like Vetter, have been involved.
-- Julie Harrison Blissert
Brittany Vetter '10, center,
who was part of a winning team in Beta Alpha Psi’s Project Run With It national
competition, is congratulated by Dean of Business Richard Skolnik and Beta
Alpha Psi adviser Florence Kirk.
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