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May 2010 • Vol 6 No 2

LESPaRC Is Centered on Real-Life Weather, Experience

Weather happens in the real world and a meteorology professor would like his students’ forecasts to happen there, too.

Winter scene on Lake Ontario

The two-year-old Lake Effect Storm Prediction and Research Center, or LESPaRC, connects meteorology upperclassmen with paying clients throughout Upstate New York. Co-founder and Professor Scott Steiger ’99 said it’s a priceless experience that cannot be replicated in the classroom.

“I thought about how I could get my students involved in real world meteorology,” Steiger recalled. “This is forecasting for real customers … it’s the kind of information sports teams would be interested in, the PGA, construction companies, school districts.”

LESPaRC currently serves five clients, including the center’s first customer, Oswego City School District. Though only one meteorology major is on board right now, Steiger would like to add up to three more students as the client base grows.

Established with a grant from SUNY Oswego’s Office of Research and Sponsored Programs, the center competes with other consulting firms in the Central New York region and beyond. The center’s student-employees make forecasts three times a day for each customer, who pay a monthly fee.

During volatile winter lake-effect events, the work can require more vigilance.

“Some weeks in the winter, they may be working eight to 10 days straight,” center head of research and Professor Robert Ballentine said. “You just can’t get that kind of experience in a classroom setting.”

Drew Montreuil ’11 has participated in the department’s forecast contest each of his three years and done some predictions for class, but his experience at LESPaRC has really enhanced his abilities.

“It’s definitely a challenge to figure out what the weather is going to be hour-by-hour,” said Montreuil, who works with school districts during lake-effect snow events. “In some aspects it’s similar (to classroom work), but it’s a bit harder because it’s a very narrow time span.”

The experience has taught him lessons in customer service and even Web design – Montreuil created LESPaRC’s site.

“It’s not just a game; you get to see your results in the real world, not just on a scoreboard,” he said.

Steiger endorsed the student forecasters as capable as any other meteorologist in forecasting for wind turbine-dependent energy companies and even the state Department of Transportation. He also monitors what his paid students produce.

The next step in LESPaRC’s evolution is finding more clients and consequently hiring more students, said Steiger, who acts as the center’s director. In addition to Steiger and Ballentine, the center’s board of directors includes professors Jamie Kettle, Steven Skubis, Al Stamm and Larry Karns.

— Shane M. Liebler



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Oswego Alumni Association, Inc. • King Alumni Hall - SUNY Oswego • Oswego, NY 13126
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Who doesn’t want to save the world? Michael Kite ’02 does that for a living through World Wildlife Fund.

 

As marketing specialist for one of the world’s leading conservation organizations, Kite and his team of three work to raise more than $5 million each year. The majority of that money comes from licensing partnerships and promotions with the likes of Barnes & Noble, Gap, Hewlett-Packard, Dial and Coinstar.

 

Retail partnerships help WWF spread its message to the general public and raise funds for its conservation work around the globe. For example, Bank of America contributes $100 for every special Visa account opened and Nabisco is supporting WWF’s “Year of the Tiger” initiative with special packaging and a $100,000 donation. The new CVS Green Bag Tag program rewards reusable bag-toting customers, and generates five cents for WWF for each tag sold.

 

All support WWF’s mission of protecting the future of nature, down to the finest details, Kite said.

 

“We like to see that the product is made from recycled material and is recyclable itself, and somehow ties into our mission,” Kite said. The Green Bag Tag, for instance, is made from a corn-based material and features a 100 percent recycled silicone lanyard.

 

As a broadcasting major at Oswego, Kite got involved with WRVO-FM and WNYO-FM.

 

“I think it gave me a lot more confidence in talking to people,” he said. It was an important part of his early career in broadcast sales and remains an important piece in the message he “sells” today.

 

“The best part of my job is seeing a product in the store with the WWF logo after months of working with a company to launch it,” said Kite, who joined the organization in 2006. “It’s rewarding to give people a fun, unique way to protect our planet.”

 

— Shane M. Liebler

 Last Updated: 5/11/10