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December 2010 • Vol 6 No 9

Ameigh to Lead WRVO as General Manager

Longtime Oswego professor and staff member Michael S. Ameigh was recently appointed general manager of WRVO-FM.

Dr. Michael S. Ameigh

Ameigh took over the position at the campus-based National Public Radio affiliate in November, becoming the third person in its four-decade history to hold the title.

“I am delighted that Mike Ameigh has agreed to lead this gem of a station,” said President Deborah F. Stanley, who made the general manger appointment in late October. “WRVO is a showpiece for SUNY Oswego, a laboratory for some of our most talented communication students and one of the many ways our college substantively engages and enriches the Central Upstate New York community.”

Ameigh currently serves as assistant provost for budget and operations at the college. He has an extensive background in broadcasting that includes radio station ownership and management, teaching, corporate and institutional media consulting and video production services.

“I have a long association with the station as a listener, contributor and a mentor to many of the staff, who were my students at one time,” Ameigh said. “WRVO is an institution in Central New York and one of the best stations in the whole [public radio] system.

“I’m just delighted to have an opportunity to join this staff and be a part of that,” he said.

Ameigh said he would like to continue to grow WRVO’s exemplary community engagement initiatives, like the station-sponsored public forums. He would also like to create a physical presence in Syracuse, which has a very strong listener base.

In addition to more community engagement, Ameigh plans to beef up regionally focused enterprise reporting.

“I have a tremendous respect for the way the station was managed over the years,” said Ameigh, who succeeds recently retired John Krauss ’71. “If you look at the station’s success and listener support for the station, it’s an upward trend for decades.

“That is a testament to the management and staff,” he said.

Ameigh joined the SUNY Oswego communication studies faculty in 1990 and has been assistant provost for budget and operations at SUNY Oswego since 2001.

He will continue to hold that position part time.

Ameigh earned a doctorate in public communication from the S.I. Newhouse School of Public Communications at Syracuse University. His nature documentaries are broadcast periodically on public television stations throughout Upstate New York.

Before coming to Oswego, Ameigh was a professor and director of telecommunication at St. Bonaventure University. Previously he owned and operated commercial radio stations in New York and Pennsylvania.

— Julie Harrison Blissert and Shane M. Liebler

PHOTO CAPTION:
Dr. Michael S. Ameigh is the new general manager of WRVO-FM, the campus-based NPR affiliate.



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Who doesn’t want to save the world? Michael Kite ’02 does that for a living through World Wildlife Fund.

 

As marketing specialist for one of the world’s leading conservation organizations, Kite and his team of three work to raise more than $5 million each year. The majority of that money comes from licensing partnerships and promotions with the likes of Barnes & Noble, Gap, Hewlett-Packard, Dial and Coinstar.

 

Retail partnerships help WWF spread its message to the general public and raise funds for its conservation work around the globe. For example, Bank of America contributes $100 for every special Visa account opened and Nabisco is supporting WWF’s “Year of the Tiger” initiative with special packaging and a $100,000 donation. The new CVS Green Bag Tag program rewards reusable bag-toting customers, and generates five cents for WWF for each tag sold.

 

All support WWF’s mission of protecting the future of nature, down to the finest details, Kite said.

 

“We like to see that the product is made from recycled material and is recyclable itself, and somehow ties into our mission,” Kite said. The Green Bag Tag, for instance, is made from a corn-based material and features a 100 percent recycled silicone lanyard.

 

As a broadcasting major at Oswego, Kite got involved with WRVO-FM and WNYO-FM.

 

“I think it gave me a lot more confidence in talking to people,” he said. It was an important part of his early career in broadcast sales and remains an important piece in the message he “sells” today.

 

“The best part of my job is seeing a product in the store with the WWF logo after months of working with a company to launch it,” said Kite, who joined the organization in 2006. “It’s rewarding to give people a fun, unique way to protect our planet.”

 

— Shane M. Liebler

 Last Updated: 12/9/10