SUNY Oswego - Alumni Association - August E-Newsletter

August 2010 • Vol 6 No 5

Laker Athletics New Website Rivals Peers

The SUNY Oswego Athletics Department announced the launch of its new website in July.

Laker logo from the new website launched in July The new site is supported by Syracuse-based Internet Consulting Services and helps give Oswego State a new way to feature its 24 varsity athletic teams.

According to the ICS website: the key technology is SIDEARM, a Web-based content management solution that includes dynamic scoreboards, interactive polls, SIDEARM STATS (live in-game statistics), streaming audio and video, and newsletter components.

ICS has a client list that includes over 350 athletic clients from around the country including Cornell University, Colgate University, Syracuse University and many other NCAA, NAIA, NJCAA and collegiate conferences.

"I know I speak for our entire staff when I say we are excited about our newly redesigned website. As the Internet continues to grow, Oswego State Athletics will be at the forefront of that growth," Oswego State Athletic Director Tim Hale said. "Our new website will allow us to get our story to more and more people in a wide variety of ways, many of which have not been available to us in the past.

“Whether you are an alumnus, a fan, a faculty or staff member, or a potential recruit, you will find our website to be exciting, dynamic and filled with a wealth of information about the Lakers," he added.

— Adele Burk

Back to August front page • Next story: New Coaches • Previous story: Hall of Fame

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Who doesn’t want to save the world? Michael Kite ’02 does that for a living through World Wildlife Fund.

As marketing specialist for one of the world’s leading conservation organizations, Kite and his team of three work to raise more than $5 million each year. The majority of that money comes from licensing partnerships and promotions with the likes of Barnes & Noble, Gap, Hewlett-Packard, Dial and Coinstar.

Retail partnerships help WWF spread its message to the general public and raise funds for its conservation work around the globe. For example, Bank of America contributes $100 for every special Visa account opened and Nabisco is supporting WWF’s “Year of the Tiger” initiative with special packaging and a $100,000 donation. The new CVS Green Bag Tag program rewards reusable bag-toting customers, and generates five cents for WWF for each tag sold.

All support WWF’s mission of protecting the future of nature, down to the finest details, Kite said.

“We like to see that the product is made from recycled material and is recyclable itself, and somehow ties into our mission,” Kite said. The Green Bag Tag, for instance, is made from a corn-based material and features a 100 percent recycled silicone lanyard.

As a broadcasting major at Oswego, Kite got involved with WRVO-FM and WNYO-FM.

“I think it gave me a lot more confidence in talking to people,” he said. It was an important part of his early career in broadcast sales and remains an important piece in the message he “sells” today.

“The best part of my job is seeing a product in the store with the WWF logo after months of working with a company to launch it,” said Kite, who joined the organization in 2006. “It’s rewarding to give people a fun, unique way to protect our planet.”

— Shane M. Liebler