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Cool Job
From great eats to celebrity greets, Oswego alumni fill Rachael Ray’s seats
rachael ray
Stephanie Serr ’05 (left) and Kristen LoVullo ’05 are audience assistants for the “Rachael Ray Show” in New York City. The two are responsible for recruiting live audiences for six to eight shows a week.
Kristen LoVullo ’05 never imagined a job in television.

LoVullo, a public relations major and marketing minor, entered the real world just like every other Oswego graduate, to find a job in her chosen field. But when the job didn’t deliver like she had hoped, LoVullo jumped at the opportunity given by friend and sorority sister, Stephanie Serr ’05, to become a part of the crew at the new “Rachael Ray show."

Serr, a broadcasting major, spent her first year out of college working for “The Tony Danza Show.” But when the show was cancelled, Serr, using a networking opportunity, got an interview and was soon hired to work for Rachael Ray.

Today, the two Oswego grads take their job as audience assistants very seriously. Although they share a fun, decorative atmosphere, the two are in charge of one of the most important aspects of the show: audience recruiting and crowd control.

They are responsible for booking the audience for six to eight live shows each week, which means sending e-mail correspondence, with a show date, to hundreds of people every day.

According to LoVullo, the studio audience fits 115 people, but because cancellations and time constraints can occur, they book up to 200 people per show. Each live show is booked one month in advance.

“We have enough e-mail correspondence to book the show through April,” LoVullo said.

While the audience is usually filled with first-come-first-serve requests, there have been occasions when a show was produced for a specific category of people.

“If a specific type of audience is wanted, it is our job to gather different groups to attend,” LoVullo said.

Ray may tape a show geared toward high school cooking classes, charities or college cuisine, in which case she may want a young audience, or an audience made up of sororities or even the Parent Teacher Organization.

LoVullo has nothing but excitement and positive things to say about her newfound profession.

“No day is the same,” she said. “My favorite part about the job is getting to know and meet people from all over the country, meeting celebrities, and we get to eat the food that Rachael Ray cooks after the show.”

Not only do LoVullo and Serr see Ray everyday when she is in the studio, but they have had the opportunity to meet other celebrities like SuperBowl champion Emmitt Smith; Marcia Cross of “Desperate Housewives”; Jessica Simpson’s father, Joe Simpson; and singer Natalie Imbruglia. The week of this interview singer LL Cool J was scheduled to appear in the audience.

Since starting at the Rachael Ray show in June, there is one taping that stands out the most to LoVullo. It was in August, one of the first live shows that she had seen. Oprah Winfrey was the live guest and as she entered the stage on an elevator, members of the audience, including LoVullo, broke into tears.

“I couldn’t believe that Oprah was standing right in front of me,” she said.

From the computer correspondence, to keeping the line of excited Rachael Ray fans under control outside the studio, while they grab a bite to eat at a complimentary pit stop offered before the show, and to finally ushering them into their seats, LoVullo knows one thing’s for sure: She is right where she wants to be.

“Once you’re in, you’re in,” she said of the television industry. “I love it. I like working in audience, too.”

Her advice to the class of 2007 and to those graduates who just aren’t finding what they hoped for: “Make a list of anything that you’re interested in… Do internships, tell about any experience you have in organizing your life, they are huge…It’s not always what you know, but who you know. If you want a job bad enough, you can get it.”

— Emily King ’05
Back To February 2007 E-Newsletter

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