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New Leaders
Baum, Borrelli Join Foundation Board
Baum
Mark Baum ’81
Two new members joined the Oswego College Foundation Board of Directors at the group’s annual business meeting. Mark Baum ’81 and Louis A. Borrelli Jr. ’77 will serve three-year terms ending in 2009.

Baum is a partner in DiamondCluster International, Inc., DiamondCluster’s Enterprise practice, focusing on clients in the consumer packaged goods industry.

A political science major at Oswego, Baum also holds a master’s degree in marketing from Marymount University.

Prior to joining DiamondCluster International, Baum had an extensive career at Grocery Manufacturers of America, holding positions as executive vice president, and president and CEO of the Association of Sales & Marketing Companies, which formed a partnership with GMA in 2001.

He is a member of For Food All-FICA, St. Joseph’s University (in Philadelphia), Food Marketing Academy and Foundation, Applied Knowledge Group, and Signal Demand.

Baum has been an active alumnus, both by participating in the Washington, D.C., chapter and through his financial support. In addition to his annual fund giving, he has donated $50,000 to the Campus Center project and $10,000 to start a scholarship in memory of his friend, Michael O’Brien ’81, who perished in the Sept. 11, 2001, terrorist attacks.

Baum serves as national chair of The Fund for Oswego. Last year, he helped raise the fund’s total with an innovative challenge, offering to match all new and increased gift club gifts up to a total of $50,000.

He and wife, Catherine, currently reside in Reston, Va.

Borrelli is chief executive officer of NEP Broadcasting, LLC, the leading international provider of outsourced teleproduction services critical to the delivery of live sports and entertainment events.

A communication studies graduate from Oswego, prior to joining NEP, he was senior vice president of broadband at America Online.

Borrelli
Louis A. Borrelli Jr. ’77
He is a member of Cable Television Administration and Marketing Society (CTAM), Women In Cable and Telecommunications and past National Association of Minorities in Cable mentor.

In 2005, he established the Louis A. Borrelli Jr. Media Summit at Oswego. His $150,000 gift will fund five annual summits, bringing top media professionals to campus for a daylong summit on an important topic. The experts meet with students in the classroom and share their knowledge. Last year’s summit focused on media trust and this year’s addressed the issue of media and sports, with panelists including George Bodenheimer, president of ESPN, and Dr. Myles Brand, president of the NCAA, and moderated by Oswego’s own Linda Cohn ’81 of ESPN.

Borrelli and wife, Kim, currently reside in New Canaan, Conn., with daughters Kaitlin and Caroline.
Back To December 2006 E-Newsletter

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