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Mark Baum ’81 |
Two new members joined the Oswego College Foundation
Board of Directors at the group’s annual business
meeting. Mark Baum ’81
and Louis A. Borrelli Jr. ’77
will serve three-year terms ending in 2009.
Baum is a partner in DiamondCluster International, Inc.,
DiamondCluster’s Enterprise practice, focusing
on clients in the consumer packaged goods industry.
A political science major at Oswego, Baum also holds
a master’s degree in marketing from Marymount
University.
Prior to joining DiamondCluster International, Baum
had an extensive career at Grocery Manufacturers of
America, holding positions as executive vice president,
and president and CEO of the Association of Sales &
Marketing Companies, which formed a partnership with
GMA in 2001.
He is a member of For Food All-FICA, St. Joseph’s
University (in Philadelphia), Food Marketing Academy
and Foundation, Applied Knowledge Group, and Signal
Demand.
Baum has been an active alumnus, both by participating
in the Washington, D.C., chapter and through his financial
support. In addition to his annual fund giving, he has
donated $50,000 to the Campus Center project and $10,000
to start a scholarship in memory of his friend, Michael
O’Brien ’81, who perished in the
Sept. 11, 2001, terrorist attacks.
Baum serves as national chair of The
Fund for Oswego. Last year, he helped raise the
fund’s total with an innovative challenge, offering
to match all new and increased gift club gifts up to
a total of $50,000.
He and wife, Catherine, currently reside in Reston,
Va.
Borrelli is chief executive officer of NEP Broadcasting,
LLC, the leading international provider of outsourced
teleproduction services critical to the delivery of
live sports and entertainment events.
A communication studies graduate from Oswego, prior
to joining NEP, he was senior vice president of broadband
at America Online.

Louis A. Borrelli
Jr. ’77 |
He is a member of Cable Television Administration and
Marketing Society (CTAM), Women In Cable and Telecommunications
and past National Association of Minorities in Cable
mentor.
In 2005, he established the Louis A. Borrelli Jr. Media
Summit at Oswego. His $150,000 gift will fund five annual
summits, bringing top media professionals to campus
for a daylong summit on an important topic. The experts
meet with students in the classroom and share their
knowledge. Last year’s summit focused on media
trust and this year’s addressed the issue of media
and sports, with panelists including George Bodenheimer,
president of ESPN, and Dr. Myles Brand, president of
the NCAA, and moderated by Oswego’s own Linda
Cohn ’81 of ESPN.
Borrelli and wife, Kim, currently reside in New Canaan,
Conn., with daughters Kaitlin and Caroline. |
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To December 2006 E-Newsletter |
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