Lake E-ffect Newsletter banner SUNY Oswego logoMay 2012 • Vol 8 • No 2

Entrepreneur, Networking Expert Shares Advice

In more than 15 years of running her own event-planning firm, Tracy Chamberlain Higginbotham ’86 has never had a client who wasn’t a family, friend or business connection.

Tracy Chamberlain Higginbotham

The entrepreneur shared her methods of strategic networking to make those connections as part of the final talk of this year’s Ernst & Young Lecture Series April 26 in the Campus Center Auditorium. Like Higginbotham’s Women TIES entrepreneurial network, the lecture series spotlights working women and issues they face.

“You have many chances to meet potential job connectors every day,” Higginbotham told a group of mostly students, urging them to stay in touch with professors and classmates as well as make connections with alumni after graduation. “You don’t realize what a great resource the college is until you’ve been out for a while.”

She also encouraged the aspiring professionals to use social media to make introductions and strengthen connections with people in their fields of interest.

“It’s an excellent networking tool if you use it the right way,” said Higginbotham, who gave the example of meeting someone at a conference or event then linking with them on Facebook or LinkedIn as a follow-up.

Higginbotham founded the 400-member Women Together Inspiring Entrepreneurial Success, or TIES, an organization that connects female entrepreneurs and businesswomen through community and events in Upstate New York.

“It’s great to give back (to Oswego) no matter what form that takes,” said Higginbotham, a past member of the Oswego Alumni Association Board of Directors and current member of the School of Business Advisory Board.

“I like to educate and inspire,” she said of the lecture series appearance. “I was always seeking advice from people who had more experience. It’s important to get students thinking about that.”

Robert Feinberg ’78 and his wife, Robbi, endowed the lecture series on women and work in 2003, with a matching gift from his employer, global accounting and business advisory firm Ernst & Young. The series is a complement to the “Women, the Workplace and the Law” course, which is part of Oswego’s Women’s Studies program.

⎯ Shane M. Liebler

Tracy Chamberlain Higganbotham '86 visited campus to share her experience creating a community for women in business as part of the Ernst & Young Lecture Series.

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