Indie concert: Arms & Sleepers, American Royalty and Gianni Paci
Arms & Sleepers is an electronic duo from Boston. American Royalty is a psych-pop trio from Brooklyn. Guitarist Gianni Paci is a recent graduate of New York University and is influenced by Buddy Holly and The Beatles. Performer Magazine recently featured him on its cover. $5 at the door; parking for those without a campus parking sticker is $1 -- see oswego.edu/administration/parking. 312-4581.
Location: Lounge, Hewitt Union
Friday, April 25, 7 p.m. - 10 p.m.
Theatre performance: "Young Frankenstein"
$15 ($7 for SUNY Oswego students), including parking in front of Culkin Hall and in lot E-18 east of Culkin. 312-2141. www.oswego.edu/arts
Location: Waterman Theatre, Tyler Hall
Friday, April 25, 7:30 p.m. - 9:45 p.m.
Baseball vs. Plattsburgh
Location: Oswego, NY- Laker Baseball Field
Friday, April 25, 3 p.m. - 5:30 p.m.
Men's Golf Spring Tournament
Location: Oswego, NY - Oswego Country Club
Saturday, April 26, 11 a.m. - 5 p.m.
GOLD Third Thursdays
Visit http://www.facebook.com/events/453070221388940 for the latest locations or suggest your own!
Location: Various Cities
Thursday, May 15, 6 p.m. - 8 p.m.
Reunion Weekend 2014
More information: alumni.oswego.edu/reunion
Location: SUNY Oswego, New York 104, Oswego, NY, United States
Thursday, June 5, noon - noon
The following guide is meant to help members of the campus community looking to promote their activities via social media. If you have questions or would like more information, contact Tim Nekritz at email@example.com.
What is social media?
Social media, also known as Web 2.0, refers to interactive parts of the Internet where we can communicate with such audiences as prospective students, current students, faculty and staff, alumni, parents and friends of the college. It is NOT a bullhorn where the main point is to push out information; it's more about conversations. The realm of social media includes (but is not limited to) Facebook, Twitter, YouTube, blogs, Formspring, Foursquare and more. Since social media is an ever-evolving field, more outlets and applications continue to appear and adapt to users' needs.
Why social media?
For many audiences, especially prospective students, social media is a comfortable, neutral "third space" where they can explore opportunities, make connections and ask questions (sometimes questions they may hesitate to ask via official channels). By maintaining a presence in social media, we meet our audiences where they already are; the huge number of prospective and current students and alumni on Facebook, for example, make this an area where we can be present for interactions and tasks that accomplish our goals and meet communities' needs.
While having a presence in social media adds to what you do, remember that maintaining your own website and its official information remains key. Experts recommend a "hub and spoke" model where social media efforts often drive users back to your own (oswego.edu) website. In the past year, Facebook alone drove more than 110,000 visits to oswego.edu.