Social Media Users' Guide

The following guide is meant to help members of the campus community looking to promote their activities via social media. If you have questions or would like more information, contact Tim Nekritz at tim.nekritz@oswego.edu.

What is social media?

Social media, also known as Web 2.0, refers to interactive parts of the Internet where we can communicate with such audiences as prospective students, current students, faculty and staff, alumni, parents and friends of the college. It is NOT a bullhorn where the main point is to push out information; it's more about conversations. The realm of social media includes (but is not limited to) Facebook, Twitter, YouTube, blogs, Formspring, Foursquare and more. Since social media is an ever-evolving field, more outlets and applications continue to appear and adapt to users' needs.

Why social media?

For many audiences, especially prospective students, social media is a comfortable, neutral "third space" where they can explore opportunities, make connections and ask questions (sometimes questions they may hesitate to ask via official channels). By maintaining a presence in social media, we meet our audiences where they already are; the huge number of prospective and current students and alumni on Facebook, for example, make this an area where we can be present for interactions and tasks that accomplish our goals and meet communities' needs.

While having a presence in social media adds to what you do, remember that maintaining your own website and its official information remains key. Experts recommend a "hub and spoke" model where social media efforts often drive users back to your own (oswego.edu) website. In the past year, Facebook alone drove more than 110,000 visits to oswego.edu.

How do we get a share/retweet/boost from official channels?

The college's primary Facebook and Twitter accounts, run by the Office of Public Affairs, happily promote awesome content that shows SUNY Oswego is a vibrant community full of opportunities and activities. Campus entities promoting events, programs and other aspects of the college (i.e. not commercial or spam) are welcome to post on the college's Facebook wall. For consideration of a Twitter retweet to amplify messages with outstanding content, promoting upcoming events or otherwise showing potential interest to the college's stakeholders, include @sunyoswego in the middle or end of the tweet. You may also want to consult our content strategy section for more information about effective social media practices.

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