Office of Public Affairs
Sept. 25, 2002
CONTACT: John Krauss, 312-3690
WRVO STATIONS REACH RECORD AUDIENCE
OSWEGO -- The WRVO Stations, based in Lanigan Hall on the SUNY Oswego campus, reported their listenership has reached an all-time high.
Overall audience in the station's main three coverage markets -- Syracuse, Utica-Rome and Watertown -- reached 97,500 weekly listeners during the most recent Arbitron ratings in spring 2002. This represents a 12 percent jump from fall 2001, said WRVO General Manager John Krauss, and means that approximately 11 percent of the 886,000 people in WRVO's service area tune in at least once a week.
The Arbitron figures show dominance in the station's chief Syracuse-area market, as WRVO weekly listeners (70,700) are listed as exceeding the combined totals of all other non-commercial stations.
Krauss said that "ongoing attention to listener service" is a key factor for the ratings increase.
"WRVO is providing a cogent news service that provides the entire story from headlines to background," Krauss said. "Central New Yorkers rely on WRVO to deliver uncluttered information services. Our talk shows are idea-driven, not caller-driven. This allows the audience to interact with experts and have an intelligent and informative conversation rather than just hearing listener personal opinions."
Krauss found that figures compare favorably against commercial stations in the Syracuse market, which tend to have the resources and promotion to generate higher ratings. WRVO rates ninth in cumulative audience (those listening at least once per week) in the whole market, he said.
"In some demographic categories, we move closer to the top," he added. "During certain hours, such as evenings after 10 p.m., WRVO has the largest portion of those listening to radio at that time."
The WRVO family of stations includes WRVO 89.9 in Oswego, WRVJ 91.7 in Watertown, WRVN 91.9 in Utica, WRVD 90.3 in Syracuse and WSUC 90.5 in Cortland. Programming simulcasts on the Internet at wrvo.fm.
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