Office of Public Affairs

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Feb. 25, 2004


    OSWEGO -- Two publications of the Oswego Alumni Association at SUNY Oswego were recognized as part of the Accolades Program at the Council for the Advancement and Support of Education's District II conference recently. Oswego alumni magazine won a silver award, and Oswego Parents newsletter received a bronze award.
   "It's always a good feeling when your work is recognized by your peers, and CASE is the premier institution for advancement professionals," said Betsy Oberst, executive director of the Oswego Alumni Association.

    "The magazine is our prime way of communicating with over 50,000 alumni and the newsletter with over 5,000 parents," Oberst said. "We put a lot of effort into making those communications as effective as possible."

    The alumni magazine was recognized in the category for one- to three-color magazines with a budget of over $20,000, for the fall 2002 and spring and summer 2003 issues. SUNY Buffalo's Physician magazine won the gold in that category.

    Oswego Parents was honored in the category for one- to three-color newsletters with a budget of less than $5,000.

    "The judging panel felt that you met the goals of your publication and that writing and content were excellent," the judges' feedback noted. "The judges particularly liked the use of short text and felt the writing in each story grabbed the reader immediately." Taking gold in that category was the Pickering College Joy of Effort newsletter.

    Michele Reed, director of alumni and development communications, is the editor and principal writer for both publications, and Jim Russell is the staff photographer. The magazine is designed by Colleen Kiefer of Kiefer Creative, and she also designed the original template for the newsletter.

    Contributing writers included college staffers Julie Harrison Blissert, Lyle Fulton, Linda Loomis, Tim Nekritz and Lisa Potter; student interns Janel Armstrong (who graduated in December), Kyle Konkoski (who graduated last May), seniors Maureen Flynn and Kimberly Trela, and junior Emily King; and alumna Patricia Rycraft O'Toole. Joseph LeFevre, professor of chemistry, shot the cover photograph on the spring 2003 issue.

    CASE is an international professional organization for advancement professionals at all levels who work in alumni relations, communications and development. District II has the largest CASE membership, including more than 660 institutions and 4,800 individual members.

    In December, the magazine was recognized by the Oswego County Press Club in two categories: Best Article: Government for "Homeland Security 101" in the spring 2003 issue, and Best Editorial, for that issue's "From the Editor's Pen."

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