Performance: Houston Ballet II
Houston Ballet II is the second company of Houston Ballet, America’s fifth-largest ballet company. The stellar array of young dancers from around the world under the direction of Stanton Welch AM, artistic director, performs a diverse range of dance works ranging from excerpts from the classics to contemporary original dance works. $25 ($5 for students). Parking is included in the cost of the ticket. tickets.oswego.edu or 315-312-2141.
Location: Waterman Theatre, Tyler Hall
Saturday, March 24, 7:30 p.m. - 9 p.m.
Faculty Concert: The Bacchus Saxophone Quartet
Saxophonists Dan Blumenthal, Marilee Blumenthal, Steve Defren and Trevor Jorgensen create an afternoon of music specifically composed for the saxophone quartet. Ranging from the upper range of the soprano saxophone to the low and sonorous bari, the ensemble provides a unique combination of tonal variation and melodic juxtaposition. Part of SUNY Oswego's Focus on Faculty Series. $8 ($5 for SUNY Oswego students) includes parking in employee lots adjacent to and across Washington Boulevard from Sheldon Hall. 315-312-2130.
Location: Ballroom, Sheldon Hall
Sunday, March 25, 3 p.m. - 4:30 p.m.
Men's Lacrosse vs. Keuka
No admission fee
Location: Laker Turf Stadium
Saturday, March 24, 1 p.m. - 3 p.m.
Women's Lacrosse vs. Utica
No admission fee.
Location: Laker Turf Stadium
Saturday, March 24, 4 p.m. - 6 p.m.
Saturday, March 24, 8:36 a.m. - 8:36 a.m.
By Tim Nekritz,
Associate Director of Public Affairs and Director of Web Communication
When a new student walks into your office, do you throw up your arms and bellow: "Welcome to the Office of Student Enlightenment!!"? Do you point to a chair and say: "Sit here to continue this meeting!"?
Of course, you don't. Or we hope you don't. So why would you do the same thing on the Internet?
Yet Web pages still start with phrases like "Welcome to the Office of Student Enlightenment!!" They still tell readers to "Click Here!" instead of using actual, conversational words to help navigate. Not only do these phrases waste space and readers' time, but they insult the intelligence of the visitor.
Long ago, when the Internet was new, standard practices were non-existent and users had no Internet experience, phrases like "Welcome to ..." and "Click here!" flourished because no one understood how readers would navigate. But potential and current students - the main audience for most of our Web site - have grown up on the Web and know how to navigate it. Chances are they understand this better than you or I or anyone who remembers the 1970s (or is trying to forget disco).
SUNY Oswego Web sites have a space in the title line to tell readers where they are. And an optional subhead for more, or more defining, information. With these details already on the page, welcoming them to wherever they are is downright redundant.
Meanwhile, across the Webiverse, linked phrases like "Learn More ..." or "Find out about our scholarship programs or other financial aid options ..." are widely understood by our Web-literate students and potential students. Using inline links as navigation allows your Web page to remain friendly, conversational and concise ... without suddenly demanding they "Click Here!" like some kind of trained dog.
Take a look at Facebook, the most popular Web site among our target market. If you surf to John Q. Smith's page, no banner need say "Welcome to John Q. Smith's home page!!" Instead of telling readers to "Click Here!," Facebook's more than 1 billion members have little problem accessing options with phrases like "Add Friend," "Friends" or "Photos."
Remember, your readers are smart, tech-savvy and understand Web navigation. Let them feel like your Web content is a friendly conversation, where they will already feel welcome and will click on a link when the words capture their interest.