Warren Steinkraus Lecture on Human Ideals: "Explanation, Truthiness and the False Climb to Knowledge"
Dr. J.D. Trout, professor of philosophy and psychology at Loyola University Chicago, will speak on "Explanation, Truthiness and the False Climb to Knowledge." Trout, who earned a Ph.D. in philosophy and cognitive science from Cornell University, specializes in the nature of scientific explanation, scientific realism and intellectual progress, and the psychology of human judgment. Mark Zelcer of Oswego's philosophy department will make opening remarks. Free; parking for those without a campus parking sticker is $1 -- see oswego.edu/parking. 315-312-2249.
Location: Marano Campus Center Auditorium, Room 132
Thursday, Oct 19, 4 p.m. - 5 p.m.
Theater production: "Clybourne Park"
Winner of the 2011 Pulitzer Prize and the 2012 Tony Award for Best Play, "Clybourne Park" explodes in two outrageous acts set 50 years apart. Act One takes place in 1959, as white community leaders anxiously try to stop the sale of a home to a black family. Act Two is set in the same house in the present day, as the now predominantly African-American neighborhood battles to hold its ground in the face of gentrification. $15 ($7 for SUNY Oswego students). 315-312-2141 or http://tickets.oswego.edu
Location: Waterman Theatre, Tyler Hall
Thursday, Oct 19, 7:30 p.m. - 9:30 p.m.
Field Hockey vs. New Paltz
Location: Laker Turf Stadium
Friday, Oct 20, 4 p.m. - 5:30 p.m.
Swimming & Diving vs. Oneonta
No admission fee.
Location: Laker Hall Pool, 2761 Co Rte 7, Oswego, NY 13126, USA
Saturday, Oct 21, 1 p.m. - 4 p.m.
Thursday, Oct 19, 3:01 p.m. - 3:01 p.m.
By Tim Nekritz,
Associate Director of Public Affairs and Director of Web Communication
When a new student walks into your office, do you throw up your arms and bellow: "Welcome to the Office of Student Enlightenment!!"? Do you point to a chair and say: "Sit here to continue this meeting!"?
Of course, you don't. Or we hope you don't. So why would you do the same thing on the Internet?
Yet Web pages still start with phrases like "Welcome to the Office of Student Enlightenment!!" They still tell readers to "Click Here!" instead of using actual, conversational words to help navigate. Not only do these phrases waste space and readers' time, but they insult the intelligence of the visitor.
Long ago, when the Internet was new, standard practices were non-existent and users had no Internet experience, phrases like "Welcome to ..." and "Click here!" flourished because no one understood how readers would navigate. But potential and current students - the main audience for most of our Web site - have grown up on the Web and know how to navigate it. Chances are they understand this better than you or I or anyone who remembers the 1970s (or is trying to forget disco).
SUNY Oswego Web sites have a space in the title line to tell readers where they are. And an optional subhead for more, or more defining, information. With these details already on the page, welcoming them to wherever they are is downright redundant.
Meanwhile, across the Webiverse, linked phrases like "Learn More ..." or "Find out about our scholarship programs or other financial aid options ..." are widely understood by our Web-literate students and potential students. Using inline links as navigation allows your Web page to remain friendly, conversational and concise ... without suddenly demanding they "Click Here!" like some kind of trained dog.
Take a look at Facebook, the most popular Web site among our target market. If you surf to John Q. Smith's page, no banner need say "Welcome to John Q. Smith's home page!!" Instead of telling readers to "Click Here!," Facebook's more than 1 billion members have little problem accessing options with phrases like "Add Friend," "Friends" or "Photos."
Remember, your readers are smart, tech-savvy and understand Web navigation. Let them feel like your Web content is a friendly conversation, where they will already feel welcome and will click on a link when the words capture their interest.