Laker Turf Stadium kick-off ceremony
Prior to the men's soccer game, SUNY Oswego President Deborah F. Stanley will officially open the facility together with Vice President for Student Affairs Jerald Woolfolk, Director of Athletics Sue Viscomi and esteemed alumnus and member of the 1966 SUNYAC men's soccer championship squad Dan Scaia, a 1968 Oswego graduate. The first 200 students in attendance will receive a free "Laker Turf Stadium Kickoff" T-shirt and a free soft pretzel. Free. 312-3056.
Location: Laker Turf Stadium
Tuesday, Sept 1, 3:30 p.m. - 4 p.m.
Concert: Bach cello suites by Matt Haimovitz
Renowned Israeli-born soloist Matt Haimovitz performs all six Bach cello suites, while visiting four Central New York locations. (The “moveable feast” begins with a Tuesday live-at-noon broadcast from the studios of WCNY FM (91.3), followed by a 3 p.m. appearance at the River’s End Bookstore. The musical tour resumes at 5 p.m. Wednesday at Tyler Gallery in Penfield Library.) The remaining suites at 7:30 p.m. Sheldon Hall: $15 ($5 for SUNY Oswego students), including parking in lots adjacent to and across Washington Boulevard from Sheldon Hall. http://www.oswego.edu/arts. 312-2141.
Location: Ballroom, Sheldon Hall
Wednesday, Sept 16, 7:30 p.m. - 9:30 p.m.
Women's Soccer vs. St. Lawrence
Location: Oswego, NY- Laker Soccer Field
Tuesday, Sept 1, 4 p.m. - 6 p.m.
Men's Soccer vs. St. Lawrence
Location: Oswego, NY, Laker Turf Stadium
Tuesday, Sept 1, 4 p.m. - 6 p.m.
2015 New Jersey Event
Find out more and register: http://bit.ly/1T3Y0iT
Location: Ridgewood Country Club 96 W. Midland Ave., Paramus, N.J.
Thursday, Sept 17, 6 p.m. - 9 p.m.
GOLD Third Thursdays
Visit http://www.facebook.com/events/453070221388940 for the latest locations or suggest your own!
Location: Various Cities
Thursday, Sept 17, 6 p.m. - 8 p.m.
By Tim Nekritz,
Associate Director of Public Affairs and Director of Web Communication
When a new student walks into your office, do you throw up your arms and bellow: "Welcome to the Office of Student Enlightenment!!"? Do you point to a chair and say: "Sit here to continue this meeting!"?
Of course, you don't. Or we hope you don't. So why would you do the same thing on the Internet?
Yet Web pages still start with phrases like "Welcome to the Office of Student Enlightenment!!" They still tell readers to "Click Here!" instead of using actual, conversational words to help navigate. Not only do these phrases waste space and readers' time, but they insult the intelligence of the visitor.
Long ago, when the Internet was new, standard practices were non-existent and users had no Internet experience, phrases like "Welcome to ..." and "Click here!" flourished because no one understood how readers would navigate. But potential and current students - the main audience for most of our Web site - have grown up on the Web and know how to navigate it. Chances are they understand this better than you or I or anyone who remembers the 1970s (or is trying to forget disco).
SUNY Oswego Web sites have a space in the title line to tell readers where they are. And an optional subhead for more, or more defining, information. With these details already on the page, welcoming them to wherever they are is downright redundant.
Meanwhile, across the Webiverse, linked phrases like "Learn More ..." or "Find out about our scholarship programs or other financial aid options ..." are widely understood by our Web-literate students and potential students. Using inline links as navigation allows your Web page to remain friendly, conversational and concise ... without suddenly demanding they "Click Here!" like some kind of trained dog.
Take a look at Facebook, the most popular Web site among our target market. If you surf to John Q. Smith's page, no banner need say "Welcome to John Q. Smith's home page!!" Instead of telling readers to "Click Here!," Facebook's more than 1 billion members have little problem accessing options with phrases like "Add Friend," "Friends" or "Photos."
Remember, your readers are smart, tech-savvy and understand Web navigation. Let them feel like your Web content is a friendly conversation, where they will already feel welcome and will click on a link when the words capture their interest.