On the eve of the May commencement, alumni celebrate the passing of the torch of learning from faculty and staff to the newest class of graduates. Faculty and staff will lead students and alumni representing various past class years in a procession to mark the seniors’ last night as undergraduates. Free. 315-312-2106.
Location: Marano Campus Center
Friday, May 13, 9 p.m. - 9:30 p.m.
SUNY Oswego celebrates its 155th Commencement with three ceremonies: College of Liberal Arts and Sciences at 9 a.m. School of Business at 1 p.m. School of Communication, Media and the Arts and School of Education at 4 p.m. Former Secretary of the Army John McHugh will receive an honorary degree at the 9 a.m. ceremony. Admission by ticket. Also webcast live from oswego.edu. 315-312-2106. https://www.oswego.edu/college-store/commencement
Location: Arena and Convocation Hall, Marano Campus Center
Saturday, May 14, 9 a.m. - 6 p.m.
Women's Lacrosse vs. Potsdam - SUNYAC Playoff Game
$6 - Adults $3 - Children (Ages 5-12) Free for SUNYAC students with ID and children under 5. Tickets will be sold at the site of the game beginning at 3:00 pm
Location: Laker Turf Stadium
Tuesday, May 3, 4 p.m. - 6 p.m.
Baseball vs. RIT
Location: Laker Baseball Field
Tuesday, May 3, 4 p.m. - 7 p.m.
Reunion Weekend 2016
Join us for the biggest alumni party of the year! Visit alumni.oswego.edu/reunion for the most up-to-date information.
Location: SUNY Oswego, 7060 NY-104, Oswego, NY 13126, United States
Tuesday, May 3, 12:11 a.m. - 12:11 a.m.
2016 Alumni Mets Game
Gather with NYC-area alumni, family and friends for a day at the ballpark! http://bit.ly/1RKCBib
Location: Citi Field 123-01 Roosevelt Ave New York, NY 11368
Saturday, July 9, 5:30 p.m. - 7 p.m.
By Tim Nekritz,
Associate Director of Public Affairs and Director of Web Communication
Web pages are about making readers informed and ready to take some kind of action ... or, to use a business term, make a sale. (I can feel a few of you shudder.) Whatever you call it, you have to think of the Web as a giant funnel that brought readers to your page, and you have a matter of moments to make the desired connection.
Joseph Carrabis of NextStage Evolution has presented on the question "Is the Home Page Dead?" Since the Web is not a linear medium, any page readers reach is a de facto home page.
He said these readers tend to participate in three behaviors as they scan our Web sites:
- Researching, which consists of 70% of site traffic but results in 1% of conversations with institutions
- Deciding, which brings 25% of the traffic and creates 25% of conversations
- Buying, or taking a definitive action, which comprises 5% of traffic but a whopping 74% of conversations
Think of a busy street and a storefront. Researchers are people who stop in front of the store and look in the window. Deciders are those who come into browse. Buyers are the ones who conduct a transaction. But they don't buy unless they've first stopped to look and come in to browse and nothing has scared them off.
Knowing your customers and giving them what they want makes them more likely to take the action you want. Keeping things fresh and up-to-date is also important; people distrust a clearly out-of-date Web site much as they would food past its expiration date.
With highly selective customers - such as students looking at several colleges - any barrier to making a sale could drive them elsewhere. If the information they want is not readily available or visible on a page, if links don't work or if the content itself is lacking, readers likely will move elsewhere for deciding and buying.
Are your Web pages ready to turn researchers into buyers? Or is there more you can do to make it possible for readers to browse longer, and maybe even want to purchase the Oswego experience?