Fall career fair
Employers recruit for full/part-time post-graduation jobs as well as internships, co-ops and volunteer opportunities. Free for SUNY Oswego students. 315-312-2255.
Location: Swetman Gymnasium, Marano Campus Center
Wednesday, Oct 18, 4 p.m. - 6 p.m.
Ke-Nekt Concert: Nancy Ambrose King
Hailed by American Record Guide as "marvelously evocative, full of character, sultry and seductive, with a soft-spoken utterly supple tone," oboist Nancy Ambrose King has appeared as soloist with the St. Petersburg and Janacek Philharmonic, Prague and Tokyo Chamber Orchestra and performed recitals at Lincoln Center and Carnegie Hall. King will be joined by Symphoria principal flutists Xue Su, performing Sonata Op. 47 by Milhaud and Saint-Saens’ Caprice on Danish and Russian Airs. Pre-concert talk begins 7 p.m. $15 ($5 SUNY Oswego students). Parking is included in the cost of the ticket, and is available in the employee lots adjacent to and across Washington Boulevard from Sheldon Hall. tickets.oswego.edu. 315-312-2141.
Location: Ballroom, Sheldon Hall
Wednesday, Oct 18, 7 p.m. - 8:30 p.m.
Swimming & Diving vs. RIT
No admission fee.
Location: Laker Hall Pool, 2761 Co Rte 7, Oswego, NY 13126, USA
Wednesday, Oct 18, 6 p.m. - 9 p.m.
Field Hockey vs. New Paltz
Location: Laker Turf Stadium
Friday, Oct 20, 4 p.m. - 5:30 p.m.
Tuesday, Oct 17, 6:27 a.m. - 6:27 a.m.
By Tim Nekritz,
Associate Director of Public Affairs and Director of Web Communication
Web pages are about making readers informed and ready to take some kind of action ... or, to use a business term, make a sale. (I can feel a few of you shudder.) Whatever you call it, you have to think of the Web as a giant funnel that brought readers to your page, and you have a matter of moments to make the desired connection.
Joseph Carrabis of NextStage Evolution has presented on the question "Is the Home Page Dead?" Since the Web is not a linear medium, any page readers reach is a de facto home page.
He said these readers tend to participate in three behaviors as they scan our Web sites:
- Researching, which consists of 70% of site traffic but results in 1% of conversations with institutions
- Deciding, which brings 25% of the traffic and creates 25% of conversations
- Buying, or taking a definitive action, which comprises 5% of traffic but a whopping 74% of conversations
Think of a busy street and a storefront. Researchers are people who stop in front of the store and look in the window. Deciders are those who come into browse. Buyers are the ones who conduct a transaction. But they don't buy unless they've first stopped to look and come in to browse and nothing has scared them off.
Knowing your customers and giving them what they want makes them more likely to take the action you want. Keeping things fresh and up-to-date is also important; people distrust a clearly out-of-date Web site much as they would food past its expiration date.
With highly selective customers - such as students looking at several colleges - any barrier to making a sale could drive them elsewhere. If the information they want is not readily available or visible on a page, if links don't work or if the content itself is lacking, readers likely will move elsewhere for deciding and buying.
Are your Web pages ready to turn researchers into buyers? Or is there more you can do to make it possible for readers to browse longer, and maybe even want to purchase the Oswego experience?