Indie concert: Arms & Sleepers, American Royalty and Gianni Paci
Arms & Sleepers is an electronic duo from Boston. American Royalty is a psych-pop trio from Brooklyn. Guitarist Gianni Paci is a recent graduate of New York University and is influenced by Buddy Holly and The Beatles. Performer Magazine recently featured him on its cover. $5 at the door; parking for those without a campus parking sticker is $1 -- see oswego.edu/administration/parking. 312-4581.
Location: Lounge, Hewitt Union
Friday, April 25, 7 p.m. - 10 p.m.
Theatre performance: "Young Frankenstein"
$15 ($7 for SUNY Oswego students), including parking in front of Culkin Hall and in lot E-18 east of Culkin. 312-2141. www.oswego.edu/arts
Location: Waterman Theatre, Tyler Hall
Friday, April 25, 7:30 p.m. - 9:45 p.m.
Baseball vs. Plattsburgh
Location: Oswego, NY- Laker Baseball Field
Friday, April 25, 3 p.m. - 5:30 p.m.
Men's Golf Spring Tournament
Location: Oswego, NY - Oswego Country Club
Saturday, April 26, 11 a.m. - 5 p.m.
GOLD Third Thursdays
Visit http://www.facebook.com/events/453070221388940 for the latest locations or suggest your own!
Location: Various Cities
Thursday, May 15, 6 p.m. - 8 p.m.
Reunion Weekend 2014
More information: alumni.oswego.edu/reunion
Location: SUNY Oswego, New York 104, Oswego, NY, United States
Thursday, June 5, noon - noon
By Tim Nekritz,
Associate Director of Public Affairs and Director of Web Communication
Web pages are about making readers informed and ready to take some kind of action ... or, to use a business term, make a sale. (I can feel a few of you shudder.) Whatever you call it, you have to think of the Web as a giant funnel that brought readers to your page, and you have a matter of moments to make the desired connection.
Joseph Carrabis of NextStage Evolution spoke at last year's SUNY CUAD conference for communicators with a session called "Is the Home Page Dead?" His point is that, since the Web is not a linear medium, any page readers reach is a de facto home page.
He said these readers tend to participate in three behaviors as they scan our Web sites:
- Researching, which consists of 70% of site traffic but results in 1% of conversations with institutions
- Deciding, which brings 25% of the traffic and creates 25% of conversations
- Buying, or taking a definitive action, which comprises 5% of traffic but a whopping 74% of conversations
Think of a busy street and a storefront. Researchers are people who stop in front of the store and look in the window. Deciders are those who come into browse. Buyers are the ones who conduct a transaction. But they don't buy unless they've first stopped to look and come in to browse and nothing has scared them off.
Just like in sales, knowing your customers and giving them what they want makes them more likely to take the action you want. Keeping things fresh and up-to-date is also important; people distrust a clearly out-of-date Web site much as they would food past its expiration date.
With highly selective customers - such as students looking at several colleges - any barrier to making a sale could drive them elsewhere. If the information they want is not readily available or visible on a page, if links don't work or if the content itself is lacking, readers likely will move elsewhere for deciding and buying.
Are your Web pages ready to turn researchers into buyers? Or is there more you can do to make it possible for readers to browse longer, and maybe even want to purchase the Oswego experience?