Third summer session begins
Location: SUNY Oswego
Tuesday, July 5, 8 a.m. - 9 a.m.
Summer Open House, AM Program
This event is designed for students who are just starting their college search. In addition to an admissions presentation and student-guided campus tour, the program offers academic presentations and an opportunity to meet with representatives from Career Services, International Education (study abroad) and the Center for Experiential Learning (internships, co-ops & community based programs). Presentations regarding financial aid, residence life, dining and our first-year academic and advisement programs are also offered. Please go to www.oswego.edu/visit to register for this event.
Location: Marano Campus Center Arena, Main Concourse
Friday, July 15, 9 a.m. - 1:15 p.m.
Men's Soccer vs. St. John Fisher Scrimmage
Location: Laker Turf Stadium
Tuesday, Aug 23, 4 p.m. - 6 p.m.
Women's Soccer Scrimmage vs. Utica
Location: Laker Turf Stadium
Saturday, Aug 27, 6 p.m. - 8 p.m.
2016 Alumni Mets Game
Gather with NYC-area alumni, family and friends for a day at the ballpark! http://bit.ly/1RKCBib
Location: Citi Field 123-01 Roosevelt Ave New York, NY 11368
Saturday, July 9, 5:30 p.m. - 7 p.m.
For more information, visit http://alumni.oswego.edu/homecoming
Wednesday, June 29, 8:31 p.m. - 8:31 p.m.
By Tim Nekritz,
Associate Director of Public Affairs and Director of Web Communication
Web pages are about making readers informed and ready to take some kind of action ... or, to use a business term, make a sale. (I can feel a few of you shudder.) Whatever you call it, you have to think of the Web as a giant funnel that brought readers to your page, and you have a matter of moments to make the desired connection.
Joseph Carrabis of NextStage Evolution has presented on the question "Is the Home Page Dead?" Since the Web is not a linear medium, any page readers reach is a de facto home page.
He said these readers tend to participate in three behaviors as they scan our Web sites:
- Researching, which consists of 70% of site traffic but results in 1% of conversations with institutions
- Deciding, which brings 25% of the traffic and creates 25% of conversations
- Buying, or taking a definitive action, which comprises 5% of traffic but a whopping 74% of conversations
Think of a busy street and a storefront. Researchers are people who stop in front of the store and look in the window. Deciders are those who come into browse. Buyers are the ones who conduct a transaction. But they don't buy unless they've first stopped to look and come in to browse and nothing has scared them off.
Knowing your customers and giving them what they want makes them more likely to take the action you want. Keeping things fresh and up-to-date is also important; people distrust a clearly out-of-date Web site much as they would food past its expiration date.
With highly selective customers - such as students looking at several colleges - any barrier to making a sale could drive them elsewhere. If the information they want is not readily available or visible on a page, if links don't work or if the content itself is lacking, readers likely will move elsewhere for deciding and buying.
Are your Web pages ready to turn researchers into buyers? Or is there more you can do to make it possible for readers to browse longer, and maybe even want to purchase the Oswego experience?