Russell Quy is the executive producer of advanced media for TWI Interactive, tasked with overseeing the company’s ever-expanding digital media solutions for sports and entertainment organizations.

In this capacity, Quy is vice president and executive producer for IMG Media Digital Production, including the company's live-stream video efforts.

"TWI Interactive is a world leader in developing advanced media applications for sports and entertainment organizations and athletes," Quy said at the time of his hiring.  "I'm looking forward to working with the TWIi team to create innovative concepts for television, broadband, wireless and other platforms that consumers will find fun and compelling."

Working out of the company's New York office, Quy oversees TWIi's production, creative and design efforts in North America and works closely with TWI's television production group on digital applications related to TV programming.

Quy previously was senior vice president and executive producer at Sportvision, responsible for design, on-site execution of broadcast enhancements, Interactive TV products and real-time online experiences. He oversaw the company's role in helping to create such popular services as "TourCast" on PGATOUR.com and NASCAR’s InCar PPV product on iNDemand and "Pit Command" on NASCAR.com, both of which won Emmy awards.  Prior to that, Quy was director of new media at Betelgeuse Productions.