E.B. Moss is an award-winning marketer/writer/producer for both mainstream and "green" companies. Her 19+ years of experience includes creating brand-driven promotions and business messaging lauded for innovative approaches and customer-centric thinking. She is a frequent speaker and press source on topics from using new media for effective marketing to business greening.

Moss Appeal, established in 2001, created marketing programs including business-to-business campaigns for DIRECTV, TV Guide and TV One; collateral and sweepstakes for USA, AMC, and YES networks; and social media marketing for CatalystWeb software and Williams and Williams Real Estate Auction Company. Moss Appeal's additional clients have ranged from Fox Cable Networks to Teen Vogue, Cablevision, to TrackPack Coolers. The company added Moss Appeal Green in 2006 to focus on promoting companies' pro-social and environmental contributions, from training employees in sustainability to greening their campaigns.

Previous experience for Moss included launching the sales marketing departments at Lifetime Television, National Cable Communications and the Food Network. She began her career as a copywriter, journalist and voice talent.