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Louis A. Borrelli Jr., founder of what is now the Dr. Lewis B. O'Donnell Media Summit, will bring his decades of insight and expertise to moderate this year's edition, "Your GPS Directions to the Digital Media World." The 1977 Oswego graduate is the former chief executive officer of NEP Broadcasting.
He is an established new and traditional media executive, successful entrepreneur and recognized industry leader. A pioneer in cable television, online media and broadcast
production services, Borrelli has been driving innovation in operations, marketing, business development and new product creation for more than 30 years.
Most recently, Borrelli was president and chief executive officer of NEP Broadcasting LLC, the leading international provider of outsourced teleproduction services critical to the delivery of live sports and entertainment events. Borrelli created both new and renewed partnerships with every major sports and entertainment client in the mobile television production business and made strategic domestic and international acquisitions that produced record growth. Borrelli led the successful auction and recapitalization of the company just a year after his arrival, providing new investment capital to increase the company's leadership position in high definition television production. NEP's 2008 domestic market share of live, national, prime time events grew to 85% (sports) and 90% (entertainment).
Prior to joining NEP, Borrelli was senior vice president of Broadband of America Online, Inc., responsible for developing AOL's High Speed Broadband business plan, managing the commercial launch of AOL High Speed Cable to Time Warner Cable customers and developing distribution partnerships for AOL across the cable television and telecommunications industries, establishing AOL for Broadband as the leader in the premium broadband content and services.
Borrelli was a founding partner, executive vice president and chief operating officer of Marcus Cable Company LP. Under his leadership, Marcus Cable grew to become the nation's largest privately held cable company with 1.3 million customers when the company was sold to investor Paul G. Allen. Later that year Marcus Cable was named "Cable Operator of the Year" by Cablevision Magazine. He began his cable career with UA-Columbia Cablevision holding executive positions in programming, marketing, operations and new business development.
Borrelli was a founding board member of the Sports Broadcasting Hall of Fame and served on the Advisory Board of the Sports Video Group. He is an active member of Cable & Telecommunications Association for Marketing, twice serving on its board of directors as well as chairing the annual CTAM Summit. He was active in the formation of the Cable Television Advertising Bureau and the National Academy of Cable Programming, its ACE Awards program and was a founding member of the New York Metro Cable Marketing Co-Op.
He is a two-time CTAM TAMI award winner (1996, 2000), received the Pinnacle Award from CTAM Texas in 2001 and was elected to the Cable Pioneers in 2002.
Borrelli created the Media Summit through a leadership gift to SUNY Oswego in 2005. In 2007, fellow Oswego alumnus Al Roker provided additional funding and the summit was renamed in honor of Dr. Lewis B. "Doc" O'Donnell, a beloved professor of both broadcasting luminaries.
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