From: web-form@Oswego.EDU
Sent: Thursday, March 13, 2008 3:21 PM
To: ucc@oswego.edu
Subject: Web Form: Course_Submission

Department_Chair: John Kares Smith
Department_Chair_Email: smith@oswego.edu
Additional_Contact: Ulises A. Mejias (Assistant Professor)
Additional_Contact_Email: mejias@oswego.edu

Course_Number: BRC 222
Course_Type: New Course
Course_Title: Introduction to New Media

Catalog_Description: 
This course explores how digital technologies are reshaping traditional media. Special emphasis is placed on the history and impact of the Internet, as well as legal and ethical issues as they relate to New Media. The course also provides some hands on experience in New Media production and distribution.

Prerequisites: COM 100 or JLM 101 or BRC 108 or permission from the instructor 
Fl - every Fall: Yes
Semester_Hours: 3

Justification: 
This will serve as the introductory offering in a 3 course series allowing Broadcasting and Mass Communication students to focus on New Media production and theory. 
The targeted student population is Broadcasting and Mass Communication sophomores (although the course will be open to any Communications major). The targeted class size is 19 students, since this is a lab-type course. This course will be offered as an elective, giving students who wish to focus on this area the opportunity to incorporate it into their plan of studies. The nature of this course is introductory, surveying various themes that can be explored in detail in more advanced courses. Therefore, it is offered at a 200 level and it will be followed by two additional offerings in the same field at the 300 and 400 level.

Course_Objectives: 
Upon successful completion of the course, the student will be able to:
1. Describe how the Internet developed, its basic operation mechanisms, and how it has grown to its current state. 
2. Provide examples of how different online media formats work, and their respective delivery mechanisms on the internet.  
3. Plan and execute the production and distribution of basic online text, audio and video content. 
4. Discuss the impact New Media is having on the communications industry, including the publishing, music, television and film industries.
5. Identify the role of the broadcast communications practitioner in New Media production and programming.
6. Identify legal and ethical issues surrounding the use and application of New Media tools.

Course_Description: 
Course Content
Unit I: How the Internet and New Media Work 1.Computer Networks 2.History of the Internet 3.Packet Switching 4.Clients and Servers 5.Browsing the World Wide Web 6.Advanced Web Technologies and Data Formats 
Unit II: The impact of New Media on the Communications Industry 1.Books and Magazines 2.Newspapers 3.Music Industry and Radio 4.Television 5.Film 6.Public Relations & Advertising 
Unit III: New Media, Law and Ethics 1.Intellectual Property 2.Privacy 3.Security 4.Surveillance 5.Censorship 6.Access (Digital Divide) 7.Network Neutrality Practicum 1.Producing and distributing text and graphic content on the Web (Wikis, Blogs) 2.Producing and distributing audio content on the Web (Podcasting) 3.Producing and distributing video content on the Web (Video Sharing)

Methods of Instruction
The course will rely on lectures, readings, classroom and online discussions, written assignments, screening of multimedia content, and lab assignments submitted to online learning environments. The lab assignments will be interspersed with the course content and will provide students the opportunity to produce media content related to the subject matter.

Means of Evaluation
Quizzes and exams will be used to test understanding of concepts. Regular participation in the online and classroom discussions will also constitute part of the grade. Lab assignments will be used to evaluate how well students can apply theoretical concepts and production techniques, and will incorporate written and media production components.

Resources: 
Computer technology: This course will require a computer lab classroom like Lanigan 36.

Bibliography: 
Comer, D.E. (2006). The Internet book: Everything you need to know about computer networking and how the Internet works (4th ed.). Upper Saddle River, NJ:  Prentice Hall.

Gralla, P. (2006). How the Internet works (8th ed.). Indianapolis: Que.

Jenkins, H. (2006). Convergence culture: Where old and new media collide. New York:  NYU Press. [Available at Penfield Library] 

Potter, W.J. (2007).  Media Literacy (4th ed.). Thousand Oaks, CA: Sage. 

Rodman, G. (2007). Mass media in a changing world (2nd ed.). Boston: McGraw-Hill.

Other_Comments: 
IP_Adress: 129.3.29.124