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I. Course Number and Credit:
Art 507 – 3 S.H.
II. Course Title:
Graduate Graphic Design
III. Course Description:
Studio course dealing with the study and practice of conceptual and technical approaches to graphic design at the graduate level as a visual communication modality. Course involves studio experience in the areas of planning and designing the integration of text and illustration to produce graphic communication products. Presentation of original work is required.
IV. Prerequisites:
Completion of undergraduate degree or permission of the instructor.
V. Justification for this Course:
A. This course offers an opportunity for students to study graphic design. It provides an overview of techniques and approaches to integrating text with visual imagery to provide an enhanced level of communication.
B. Study of microcomputer based image generation offers the opportunity to explore the concepts inherent in all visual communication processes.
C. Studio experience utilizing fine and applied art processes will prepare students for continued study in the graphic and visual communication arts.
D. Practical experience interacting with the various hardware and software components in a contemporary graphic arts facility will offer the student opportunity for insight into interacting with digital imaging technology.
E. Course develops skills in verbal and written analysis or graphic design work.
F. Offered each fall, spring, and summer semester. Enrollment: 10 students per year.
VI. Course Objectives:
Upon completion of this course the student will be able to:
A. Analyze digital imagery, listing and describing technical requirements.
B. Identify in graphic imagery instances of emotive and rhetorical devices used to persuade the reader.
C. Reconstruct in discussion the various ideological uses of subject in commercial visual imagery.
D. Write critical essays with effective arguments for or against a given viewpoint, stating premises and conclusion.
E. Offer critical analysis of student’s own imagery as well as that of other students in the course.
F. Discuss the evolution of electronic imaging technologies as well as demonstrate an understanding of the history and development of graphic design.
G. Use contemporary technology to expand the boundaries of traditional graphic media.
H. Use knowledge of composition and production techniques to produce studies leading to the creation of original imagery.
I. Demonstrate computer operations from conception to final production.
J. Discuss computer hardware/software and explain imaging concepts.
K. Prepare drawings, illustrations, photographs, and project profiles in support of design solutions.
L. Use electronic cameras and scanners to record and produce images for computer manipulation and for inclusion in graphic design projects.
M. Prepare original works in a computer environment through to proof prints using laser toner/dye transfer methods or electronic presentation.
VII. Course Outline:
A. Microcomputer Systems
1. Hardware and software terminology and procedures
B. Graphic Design
1. Fine art and its influence on graphic design
2. 20 th Century history and development of applied art processes in design with an emphasis on communication design and electronic imaging technologies
3. Organizing principles in 2-dimensional design
4. The use of illustration, photography and information graphics
5. Elements of page and/or frame composition including typographical and pictorial elements
6. Production and reproduction processes
7. Linear Presentation Design
8. Finishing and presenting graphic products
C. Electronic Imaging Technology
1. Directory structures, data movement and interfacing
2. Platforms, applications and data formats
3. Dynamic links
4. Color syncing between applications and across output devices
5. Networks and networking
D. Critical Theory
1. Arguments and critical analysis of visual communication products
2. Social criticism, propaganda, and censorship in the visual communications industry
VIII. Methods of Instruction:
Will include lecture and media presentations, class discussions, demonstrations, instructor presentations, assigned readings, tutorial instructions and critiques.
IX. Course Requirements:
Written critical analysis essays, exams, class participation, and creation and presentation of original visual projects.
X. Means of Evaluation:
Based on projects, essays, and written/practical examination.
XI. Resources:
No additional resources are required to offer this course at this time.
XII. Bibliography:
Adams, J., Faux, D. and Rieber, L. Printing Technology. Delmar Publishers, 1988. Arntson, Amy. Graphic Design Basics, Third Edition. Harcourt Brace College Publishers, 1997. Burd, Rachel (editor). Graphic Artist Guild Handbook: Pricing and Ethical Guidelines. Graphic Artist Guild, 1997. Heller, Steven and Fernandes, Teresa. Becoming a Graphic Designer: A Guide to Careers in Design. Wiley Press, 1999. Heller, Steven and Pomeroy, Karen. Design Literacy: Understanding Graphic Design. Allworth Press, 1999. Heller, S., Bierut, M., Drenttel, W., Holland, D.K., editors. Looking Closer: Critical Writings on Graphic Design. Allworth Press, 1994. Heller, S., Bierut, M., Drenttel, W., Holland, D.K., editors. Looking Closer 2: Critical Writings on Graphic Design. Allworth Press, 1997. Heller, S., Bierut, M., Drenttel, W., Holland, D.K., editors. Looking Closer 3: Critical Writings on Graphic Design. Allworth Press, 1999. Hollis, Richard. Graphic Design: A Concise History. Thames and Hudson, 1994. Kahane, Howard. Logic and Contemporary Rhetoric: The Use of Reason in Everyday Life. Belmont, CA: Wadsworth Publishing Co., 1993. Meggs, Philip. A History of Graphic Design. Van Nostrand Reinhold, 1993. Meggs, Philip. Type and Image. Van Nostrand Reinhold, 1992. Miller, Marc and Zaucha, Randy. The Color Mac, Second Edition. Hayden, 1995. Teays, Wanda. Second Thoughts: Critical Thinking from a Multicultural Perspective. Mountain View, CA: Mayfield Publishing Co., 1996. Tschichold, Jan. The New Typography: A handbook for Modern Designers. Ziff-Davis Press, 1996. Williams, Robin. The Mac is Not a Typewriter. Peachpit Press, 1990. Williams, Robin. The Little Mac Book, Fifth Edition. Peachpit Press, 1998.
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