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I. Course Number and Credit:
Art 517 – 3-6 s.h.
II. Course Title:
Graduate Web Design
III. Course Description:
Study and studio experience at the graduate level in planning and producing visually driven internet and/or world wide web sites. Emphasis is placed on the creative use of Internet, Intranet and World Wide Web systems.
IV. Prerequisites:
Completion of undergraduate degree in computer art/graphic design or permission of the instructor.
V. Justification for Course:
A. Furthers understanding of interactive multimedia for the Internet including advance techniques used in the creation of professional quality Internet, Intranet and World Wide Web sites.
B. Offers continuing opportunity for in-depth investigation of interactive and information design and the role of the information architect.
C. Furthers understanding of the business and legal practices in graphic communication, specifically in regards to illustration.
D. Offered fall, spring, and summer semester. Enrollment: 10 students per year.
VI. Course Objectives:
Upon completion of this course the student will be able to:
A. Use knowledge of authoring techniques to produce studies leading to original prototypes.
B. Plan and prepare information and imagery for Internet and web design solutions from thumbnail sketches to storyboards through to final prototype.
C. Analyze digital web imagery, listing and describing technical requirements.
D. Identify in electronic imagery instances of emotive and rhetorical devices used to persuade the reader.
E. Reconstruct in discussion the various ideological uses of subject in electronic imagery.
F. Offer critical analysis of student’s own work as well as that of other students in the course.
G. Interact with raster and digital recording devices to produce material for original projects.
H. Discuss current trends and development of the Internet and the World Wide Web.
I. Discuss the scope and application of Internet, Intranet, and world-wide-web sites.
J. Identify the legalities involved in producing a specified product.
K. Identify business practices in Internet, Intranet and world-wide-web design.
VII. Course Outline:
A. Tools and Technology
1. Hardware and software possibilities and constraints
2. Working with peripherals including input devices and servers
3. Working with 2-dimensional, 3-dimensional, video and audio data
4. Working with linear and non-linear information
5. Authoring tools including browser supplied plug-ins for animation and special effects
6. Database driven kiosk displays and web sites
7. Common Gateway Interface procedures and operations
B. Interactive and Interaction Design
1. Current trends and recent developments in World Wide Web, internet, intranet and telecommunication technologies
2. Social criticism and censorship in the telecommunications industry
3. Constructing arguments and critical analysis of visual communication products
4. Authoring methods and procedures
5. Producing and preparing professional quality projects
6. Publishing and protecting sites and servers
7. Linking to portals
8. The business and practice of internet, intranet and world-wide-web design
9. Copyright law and trademark registration
VIII. Methods of Instruction:
Will include lecture and media presentations, class discussions, demonstrations, instructor presentations, assigned readings, tutorial instructions and critiques.
IX. Course Requirements:
Verbal critical analysis arguments, class participation and creation and presentation of original media projects.
X. Means of Evaluation:
Based on projects, verbal arguments and a final oral defense and presentation of an original media project.
XI. Resources:
No additional resources are required to offer this course at this time.
XII. Bibliography:
Burd, Rachel (editor). Graphic Artist Guild Handbook: Pricing and Ethical Guidelines. Graphic Artist Guild, 1997. Graham, Lisa. The Principles of Interactive Design. Delmar, 1999. Gralla, Preston. How the Internet Works. Ziff-Davis. 1996. Gralla, Preston. How Intranets Works. Ziff-Davis, 1996. Heslop, Brent and Holzang, David. HTML Publishing on the Internet. Ventana, 1995. Kahane, Howard. Logic and Contemporary Rhetoric: The Use of Reason in Everyday Life. Belmont, CA: Wadsworth Publishing Co., 1993. Kristof, Ray and Satran, Amy. Interactivity by Design. Adobe Press, 1995. Miller, Marc and Zaucha, Randy. The Color Mac. Hayden, 1992. Rizzo, John and Clark, Daniel. How Macs Work. Ziff-Davis Press, 1996. Shefski, William. Interactive Inernet Prima Publishing, 1995. Shipley, Chris and Fish, Matthew. How the World Wide Web Works. Ziff-Davis, 1996. Teays, Wanda. Second Thoughts: Critical Thinking from a Multicultural Perspective. Mountain View, CA: Mayfield Publishing Co., 1996. Weinman, Lynda. Deconstructing Web Graphics. New Riders Publishing, 1996. Wyke, R Allen, Gilliam, Jason and Ting, Charlton. Pure JavaScript. Sams, 1999.
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