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I. Course Number and Credit: Art 514 - 3-12 s.h.
II. Course Title: Graduate Graphic Design – Individual Problems
III. Course Description: This course provides an opportunity for independent research and development in digital imagery techniques and production concepts on the graduate level. Students work to improve their abilities in the following areas: interactive web design, interactive multimedia, 3-d modeling/animation, videography or print publication design. This course will further develop the student’s understanding of commercial applied design processes revolving around microcomputer operations. Students are encouraged to identify production areas of interest for in-depth investigation. Emphasis is placed on the student’s ability to produce imagery from idea generation through final mechanical.
IV. Prerequisites: Completion of an undergraduate degree in art/computer art/graphic design or permission of the instructor.
V. Justification for Course:
A. This course offers students the opportunity for the in-depth investigation of in digital imaging and applied design processes.
B. This course offers students the opportunity for self-assessment and self-directed study in the graphic and visual communication arts.
C. Furthers understanding of the business and legal practices in graphic communication.
D. Offered fall, spring and summer semester. Enrollment: 10 students per year.
VI. Course Objectives: Upon completion of this course, students will be able to:
A. Analyze digital imagery, listing and describing technical requirements.
B. Identify in imagery, with or without words, instances of emotive and rhetorical devices used to persuade the reader.
C. Construct visual projects that analyze and demonstrate concepts in a specified communication form.
D. Select the necessary tools to prepare professional quality images using microcomputers as well as various input and output peripheral devices.
E. Use contemporary technology to expand the boundaries of traditional graphic/visual communication modalities.
F. Demonstrate, through the production of portfolio pieces, a professional level of creativity and skill.
G. Identify the legalities involved in producing illustration.
H. Identify business practices in illustration.
I. Develop and construct project profiles including a backward plan, budget, and technical specifications and justifications.
VII. Course Outline:
A. Color
1. Analog and Digital Media
2. Additive and/or Subtractive Models
B. Imagery
1. 2-d and/or 3-d
2. Static and/or Sequential
3. Linear and/or Non-Linear
C. Micro Computer Technology
1. Hardware
2. Firmware
3. Software
4. Resources
5. Data
D. Projects
1. Problems as determined by the instructor and student to meet the course objective
VIII. Methods of Instruction: Lectures, multi-media presentations, videotapes, demonstrations, discussions, written tutorial instructions and critique.
IX. Course Requirements: Research papers, participation in discussions and critiques, and production of portfolio projects.
X. Means of Evaluation: Research papers, presentations, projects, and the quality of solutions to imaging problems.
XI. Resources: No additional resources are required to offer this course at this time.
XII. Bibliography:
Adams, J., Faux, D. and Rieber, L. Printing Technology. Delmar Publishers, 1998. Brinson, Diane. Multimedia Law and Production Handbook. Ladera Press, 1996. Burd, Rachel (editor). Graphic Artist Guild Handbook: Pricing and Ethical Guidelines. Graphic Artist Guild, 1997. Glaser, Milton. Art is Work. The Overlook Press, 2000. England, Elaine and Finney, Andy. Managing Multimedia. Addison-Wesley 1999. Graham, Lisa, The Principles of Interactive Design, Delmar, 1999. Harper, Laurel. Radical Graphic Radicals. Chronicle Books, 1999. Heller, Steven and Fernandes, Teresa. Becoming a Graphic Designer: A Guide to Careers in Design. Wiley Press, 1999. Hollis, Richard. Graphic Design: A Concise History. Thames and Hudson, 1994. Mazur, Ellen Thomson. The Origins of Graphic Design in America 1870-1920. Yale University Press, 1997. Meggs, Philip. A History of Graphic Design. Van Nostrand Reinhold, 1993. Meggs, Philip. Type and Image. Van Nostrand Reinhold, 1992. Kristof, Ray and Satran, Amy. Interactivity by Design. Adobe Press, 1995. Miller, Marc and Zaucha, Randy. The Color Mac. Hayden, 1992. Teays, Wanda. Second Thoughts: Critical Thinking from a Multicultural Perspective. Mountain View, CA: Mayfield Publishing Co., 1996. Woodham, Jonathan M. Twentieth Century Design. Oxford University Press, 1997.
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