Forms, information for prospective student-athletes.
The Public Relations Program
Public Relations is a management function that helps shape the way an organization performs. It has been defined as, "The management of relationships between an organization and the publics that can affect its success." Through research and evaluation, the Public Relations professional determines the concerns and expectations of the organization's publics.
The Public Relations major gives students a strong foundation in the principles of Public Relations by offering courses that include print, broadcast and Web-based research methods; persuasive writing; graphics; public relations strategies and tactics; case studies; communication channel analysis; ethical responsibility; and working in a variety of media.
Writing, critical thinking and interpersonal skills are emphasized because they are essential in a professional communication career. Internships are strongly suggested because they provide students with opportunities to blend theory with practice.
Students in the Public Relations major are encouraged to declare a minor or a second major. The most frequently chosen minor or second major among Public Relations students are business administration and marketing. Others include economics, foreign languages, health science, history, political science, psychology, sociology and theater.
Students interested in the Public Relations major should assess their strengths and weaknesses in determining their academic and professional goals.
For more information contact:
Professor Taejin Jung, Area Coordinator
4 Lanigan Hall
Telephone: 315.312.3520
Email: Taejin.Jung@oswego.edu